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Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

Kids Preferred Introduces Doug the Pug Collection This Spring

KidsPreferredKids Preferred’s Doug the Pug collection brings fan favorite canines to life with an assortment of Doug the Pug characters. Doug the Pug is the adventurous 3-year old pug that is melting hearts with his funny videos.

The new line includes: Doug the Pug Clip-On Assortment; Doug the Pug Pizza Shirt; Doug the Pug Rhasta; Dug the Pug Donut Bother Me; Doug the Pug Raincoat; Dug the Pug You Can’t See Me; Doug the Pug Life is Beachy; Doug the Pug Pizza Pug; Doug the Pug Pug Life; Doug the Pug Crown & Collar; Doug the Pug Shower Cap & Collar; and Doug the Pug Lamb Hat & Collar.

Kids Preferred Introduces Pete the Cat Preschool Collection

PeteTheCatKids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.

The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.

The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.


Kids Preferred Announces New Line Based on The World of Eric Carle

The World of Eric CarleKids Preferred announced its new line based on The World of Eric Carle, with The Very Hungry Caterpillar as its focus. This year marks the 50th anniversary of Brown Bear, Brown Bear, What do you See?, Eric Carle’s first picture book.

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Pete The Cat and Merrymakers Expand Licensing Program

Pete The Cat, the literary property created by James Dean entered partnerships covering a wide range of categories from toys to bedding. The deal was agented by Clair Frederick, president of MerryMakers.

Partnerships include Jay Franco for a full line of bedding and bath products set to preview in September; Kids Preferred for a line of soft and hard goods to be showcased at TIA’s Fall Toy Preview; Dept. 56 for six fully-dimensional ornaments for launch in January, Marcus Fabrics for fabric by the yard and DIY kits for launch early next year, and Everything Legwear for socks and tights for kids and adults.

Negotiations are underway for sleep, swim, sportswear, accessories, bags, and electronic games. Retail conversations are ongoing with specialty and mass chains nationwide.

Pete The Cat is featured in a children’s publishing line from HarperCollins. The latest Pete the Cat and the Missing Cupcake launches on October 4.

The franchise is also a YouTube sensation with more than 25,000,000 hits to date. James Dean’s original art featuring Pete The Cat is also exhibited in galleries and open to collectors.

New Line Teaches Girls True Beauty

bbtb_logoBunnies By The Bay, a division of Kids Preferred, has released a new clothing line called Pretty Girl, as well as plush toys, blankets, and pillows.

Each item of clothing has encouraging positive messages stitched inside: share, listen, be patient, and care. These phrases are intended to show girls what truly makes them pretty.

New Buildex Lines Launching During Nuremberg and NY Toy Fairs

imageThe Buildex brand from Kids Preferred is launching a kids’ furniture line and a wood performance riding vehicles line at both the Nuremberg Toy Fair and NY Toy Fairs to anticipate their global retail release in the spring. Each line was developed in conjunction with designers from Chelona Wooden World.

Utilizing high-quality designs and innovation, Buildex’s “Fun to Build” room furnishings make assembling ergonomic tables, chairs, shelves, and more both easy and safe. Each wooden construction set is durable and do not require the use of any tools or hardware.

The Buildex line of wood performance riding vehicles spark imagination and interest in the minds of young, budding engineers. Children will use 3-D thinking to construct trucks, scooters, and tractors and get them moving. Using exclusive connecting systems, assembly is safe and easy. The vehicles also feature steering and suspension functions to make for an awesome ride.

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