The Licensing Blog

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Sesame Workshop Names Headstart Regional Toy Licensee for Australia and New Zealand

sesamestreetSesame Workshop named Headstart International as its new regional toy licensee for Australia and New Zealand. Headstart will create a range of Sesame Street plush across price points with major retailers.

Haven, Sesame Workshop’s licensing representative in the territories, helped broker the deal, and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.

Nickelodeon Inks Deal with Rubies for Teenage Mutant Ninja Turtles Costumes

Nickelodeon announces its licensing deal with Rubie’s Costume Company  to develop and produce a line of Halloween costumes and accessories and dress up products inspired by the Teenage Mutant Ninja Turtles series. The new line will include Halloween costumes and accessories and dress up products for infants, toddlers, kids and adults, as well as pet costumes.

The Teenage Mutant Ninja Turtles Costume Collection includes costumes and accessories and dress up products featuring: Raphael, Leonardo, Donatello, Michelangelo, Splinter, April O’Neil, Shredder, and The Foot Clan.

Kim Kardashian’s Latest Venture

Kim Kardashian has a pretty diverse résumé, if you want to call it that. From a sex tape to a reality TV show and several product endorsements, the girl gets around. Her latest venture includes a prepaid credit card—for kids. According to the New York Post, The Kardashian Prepaid MasterCard launches tonight at Pacha in New York and is backed by Mobile Resource.

Why should kids as young as 13 get plastic? Well, the idea behind the card is so that parents can monitor their kid’s spending amounts and habits—you can’t charge drugs. Plus, having a card at a young age with parental supervision could help kids learn responsible spending habits. Whether this is a good idea is yet to be determined.

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