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Kellogg’s Froot Loops Launches “Whatever Froots Your Loops” Campaign

FruitLoopsCampaignKellogg’s Froot Loops introduces “Whatever Froots Your Loops,” its first campaign in 50 years. Froot Loops partnered with the creators behind three different brands—Neff Headwear, Timbuk2, and State Bicycle Co.—to design gear and accessories that inspire adult fans to do what makes them most happy.

The Froot Loops campaign launched today with the debut of the Neff + Froot Loops Toucan Sam Shades, and will continue to run throughout the summer. The Neff + Froot Loops Toucan Sam Shades features interchangeable faceplates and arms in four colors. The set comes with a Toucan Sam cleaning cloth and 80 combinations to unlock.

As part of its new campaign, Froot Loops will also team up with Alexis de Coninck and Michelle Nadeau of the Timbuk2 brand design team, and State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi, and Eric Ferguson.


Joester Loria expands Kellogg’s soft-lines program with MSA Apparel

In a deal brokered by The Joester Loria Group, Kellogg’s has partnered with MSA Apparel to offer a full line of young men’s and juniors’ fashion tops and fleece. The collection will incorporate Kellogg’s brand portfolio of Pop Tarts, Frosted Flakes, Froot Loops, Rice Krispies, and other iconic Kellogg’s brands and characters. The line will launch this fall across department, specialty, mid-tier, mass, and online accounts.

The Joester Loria Group Expands Kellogg’s in the Kitchen with New Tabletop Partner


Kellogg’s has partnered with R Squared Sales and Logistics to expand it’s presence in the kitchen with a new line of tabletop and décor. The deal was brokered by The Joester Loria Group.

Kellogg’s is the creator of characters including Tony the Tiger, Toucan Sam, and Snap, Crackle and Pop. R Squared will develop a collection of ceramic bowls, plates, mugs, glasses, and canisters featuring vintage designs of Kellogg’s iconic characters. The collection will be launch at specialty, mid-tier, mass retailers, and grocery retailers this fall.

Kellogg’s Releases New Home Goods Products

Kellogg’s has partnered with home textiles manufacturer Dophes and innovative housewares company Evriholder to launch two new programs. The Joester Loria Group brokered the deals.

Dophes has created a line of Kellogg’s-inspired home textiles and kitchen accessories for the brand, which will be available next spring at mass and mid-tier retailers.

The All-Bran Microwave Muffin Maker is currently available at Wal-Mart locations. Evriholder has developed the product to allow consumers to make Kellogg’s recipe for All-Bran Muffins in minutes.

Marvel Signs New Partners for Avengers-Themed Products

Marvel is collaborating with new partners to release merchandise that fights plaque and satisfies hunger. New brands include Perdue for chicken tenders in Avengers packaging; Nabisco for Avengers-shaped Cheese Nips and Honey Maid Chocolate Graham Crackers to feature Avengers packaging; Langers Juice for Avengers Assemble juice pouches, bottles, and boxed; Crunch Pak Snackers to work on a line of apples, pretzels, and cheese; and Kellogg’s for brand-inspired fruit snacks.

In the oral hygiene category, new partners include DenTek and Listerine for brand-inspired fruit-flavored floss picks and mouthwash, respectively. All products are slated to hit retail shelves between now and January of next year.

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