The Licensing Blog

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eOne to Launch Peppa Pig Consumer Products Program in Japan

PeppaPig_JapanLaunchFollowing the broadcast launch of Entertainment One’s (eOne) Peppa Pig in Japan last fall, the property’s merchandise will launch in the region with an exclusive retail event.

Sega Toys, the master licensee in Japan, will launch the new products at an exclusive “Peppa Pig Goes to London” pop-up store this spring. Inspired by the storybook Peppa Pig Goes to London, the pop-up store will run from March 28 to April 3 at Takashimaya Shinjuku department store in Tokyo. The store will featuree products from 23 licensing partners, including publishing, novelty, homewares, home entertainment, and stationery. Read the rest of this entry »

Licensing Expo Japan 2018 Preps for April Show

JapanLicensinExpoFollowing the Licensing Expo Japan’s debut last year, this year’s show will take place from April 25 to 27. Exhibitors include brands, character, and content licensing businesses from China, Hong Kong, Spain, Taiwan, the UK, and the U.S. Additionally, the international fashion trade show (IFF Magic) will be collocated with Licensing Expo Japan for the second consecutive year. For additional information and to register, visit: licensingexpojapan.com/en/. Read the rest of this entry »

Epic Rights, Pan Inc. to Develop Music Merchandising and Branding Opportunities in Japan

EpicRights_PanIncEpic Rights and Pan Inc. partnered to develop musicians’ fashion brands, TV commercials, sponsorships and endorsements, and themed restaurants, cafes, and other experiences.

Epic Rights has clients that include Madonna, Céline Dion, KISS, AC/DC, Eric Clapton, Aerosmith, Lionel Richie, Billy Joel, the Estates of John Lennon, David Bowie, Stevie Ray Vaughan, as well as music brands such as Woodstock, CBGB, Rock & Brews, and more.    Read the rest of this entry »

Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

CPLG Italy to Represent Doraemon

PrintThe Japanese anime TV series Doraemon will extend its story into Europe. Global licensing company CPLG, on behalf of VIZ Media Europe, will develop a licensing program for the series in Italy.

Since its launch in 1969, Doraemon has been one of Japan’s most popular multimedia franchises. In Italy, the TV series first aired on Mediaset 10 years ago before moving to kid’s broadcaster Italy Boing where it is one of the top rated shows on the channel. Read the rest of this entry »

Licensing Japan 2016 Becomes Its Largest Show to Date

Licensing JapanThe sixth Licensing Japan was held at the Tokyo International Exhibition Center this summer and attracted exhibitors from 11 countries and regions. Compared to last year, the show was twice as large and the number of visitors was up 33 percent. Read the rest of this entry »

Playboy Partners Joyrich for Spring/Summer Collection

Playboy has partnered with Joyrich for a Playboy x Joyrich capsule Spring/Summer 2016 collection, including relaxed glam statement pieces, featuring sequins and bold graphics on tailored jackets, tops, jeans, bags, and more.

The collection launched in the U.S. on February 19 and worldwide on February 20. Playboy x Joyrich is available online at joyrichstore.com/playboy and in Joyrich retail stores in the U.S., Japan, Korea, Taiwan, and Hong Kong.

Cartoon Network Unveils Exclusive Stickers on Messaging App Line

Cartoons

Cartoon Network has launched its most popular characters with a range of branded stickers on the free call and messaging app Line.

Characters from Adventure Time, The Amazing World of Gumball, and The Powerpuff Girls are now available for download in Japan, Thailand, Indonesia, Taiwan, Korea, Malaysia, Singapore, Hong Kong, Vietnam, and India. All characters have Chinese, Japanese, and English versions.

Line stickers, shared during chat sessions, function as large-scale emoji, and are available for download from the Sticker Shop in the Line app.

King Features Partners for Digital Licensing

King Features Syndicate has partnered with Zynga, Scientific Gaming, and Dragonplay to bring its classic brands to digital platforms through social games, social media integrations, and other mobile apps.

Next year, Zoobe Messaging will debut animated 3-D Popeye avatars for mobile apps and messaging services. Fashion UK recently launched a Betty Boop-inspired dress-up game in the UK and the U.S., and Boluga will launch the Flash Gordon mobile game this fall in numerous markets and languages around the world. This summer, European Games Group launched Flash Gordon virtual goods, costumes, and accessories as in-game purchases in the Hero Zero MMO game, with offerings featuring The Phantom coming soon. In late 2015, Walkinglife Media will debut Popeye computer and mobile games in China.

In Japan, Dena has debuted virtual Betty Boop goods to be sold within its “mobage” social networking service. Web Marketing Japan will launch Popeye and Betty Boop smartphone decorations and smartphone application software for Facebook graphics, and Sammy Networks will launch Popeye and Olive Oyl mobile pachinko games. M-Up will utilize Betty Boop and Popeye for its delivery services for NTT DoCoMo customers, including vocal in-character inquiry responses, screen decorations, flash animation, and smartphone screen icons.

King Features has also partnered with Kuboo, a social networking site that brings safe and wholesome entertainment to kids, to create premium content for the site featuring Popeye and a new virtual world called Goon Island. Now in development, Goon Island will feature Popeye-themed games and virtual items such as clothing, furnishings, and decorations.

Filippo Berio Appoints Beanstalk as Brand Extension Agency

Beanstalk will work closely with Filippo Berio as a brand extension agency helping close-to-core food categories grow and leveraging the brand’s Italian heritage.

The licensing program will complement Filippo Berio’s existing selection of high-quality olive oils, vinegars, and pesto and offer consumers the opportunity to enjoy Italian cuisine at home. Filippo Berio holds significant market share in the UK, U.S., Switzerland, Canada, and Japan, and has a growing presence in Russia, China, and Brazil.

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