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Masha and the Bear Signs Three New Licensees

Maurizio Distefano Licensing entered into three new partnerships for its preschool property Masha and the Bear in the Italian food and accessories markets.

Swiss Eyewear Group will develop a line of Masha and the Bear sunglasses for kids ages 3 to 8. The glasses will offer different styles and colors, and feature 100-percent polarized lenses, anti-shock frames, and a modern design, ensuring maximum protection from glare.

Acqua Sant’Anna will produce and market Masha and the Bear fruit juices, iced decaffeinated tea, and still and sparkling mineral water in various sizes, starting from the easy-to-carry 25 cl bottle, up to 33cl and 50cl bottles.

PreGel will offer Italian ice cream stores flavors inspired by the series, including hazelnut, chocolate, pink sweets, and a series of themed decorations for ice cream topping.

Filippo Berio Appoints Beanstalk as Brand Extension Agency

Beanstalk will work closely with Filippo Berio as a brand extension agency helping close-to-core food categories grow and leveraging the brand’s Italian heritage.

The licensing program will complement Filippo Berio’s existing selection of high-quality olive oils, vinegars, and pesto and offer consumers the opportunity to enjoy Italian cuisine at home. Filippo Berio holds significant market share in the UK, U.S., Switzerland, Canada, and Japan, and has a growing presence in Russia, China, and Brazil.

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