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Rocket Licensing to Expand Licensing Campaign for Hotel Transylvania

RocketLicensing_HotelTRocket Licensing, which manages the licensing for the Hotel Transylvania in the UK brand owner Sony Pictures Animation, will expand the brand’s licensing campaign. The franchise third film installment will premiere next summer, and the first season of Hotel Transylvania: The Series recently debuted on The Disney Channel.

Jazwares is the global master toy partner for the franchise. Rocket will target a range of categories including apparel, dress-up, footwear, publishing, and back-to-school stationery and bags. Additionally categories expected to rollout late next year include greeting cards, calendars, bedding, jewelry, accessories, gifts, and confectionery. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Jazwares as Master Toy Partner, Adds Publishing Partners for Hotel Transylvania

HotelTransylvaniaSony Pictures Consumer Products named Jazwares as master toy partner for Hotel Transylvania. Additionally, Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will create books inspired by the film franchise and new TV series. Both categories will anchor the global licensing program, which will have cross-category representation.

Jazwares’ toy line will be based on new and classic characters from the franchise and will hit shelves next summer leading up to the release of Hotel Transylvania 3. A range of books from Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will be available in different formats and begin to debut this fall. Read the rest of this entry »

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