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Rocket Licensing to Expand Licensing Campaign for Hotel Transylvania

RocketLicensing_HotelTRocket Licensing, which manages the licensing for the Hotel Transylvania in the UK brand owner Sony Pictures Animation, will expand the brand’s licensing campaign. The franchise third film installment will premiere next summer, and the first season of Hotel Transylvania: The Series recently debuted on The Disney Channel.

Jazwares is the global master toy partner for the franchise. Rocket will target a range of categories including apparel, dress-up, footwear, publishing, and back-to-school stationery and bags. Additionally categories expected to rollout late next year include greeting cards, calendars, bedding, jewelry, accessories, gifts, and confectionery. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Jazwares as Master Toy Partner, Adds Publishing Partners for Hotel Transylvania

HotelTransylvaniaSony Pictures Consumer Products named Jazwares as master toy partner for Hotel Transylvania. Additionally, Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will create books inspired by the film franchise and new TV series. Both categories will anchor the global licensing program, which will have cross-category representation.

Jazwares’ toy line will be based on new and classic characters from the franchise and will hit shelves next summer leading up to the release of Hotel Transylvania 3. A range of books from Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will be available in different formats and begin to debut this fall. Read the rest of this entry »

Nelvana Expands Broadcast Partnership with SUPER RTL

Hotel Transylvania TV SeriesCorus Entertainment’s Nelvana expanded its broadcast partnership with German broadcaster SUPER RTL to bring Hotel Transylvania: The Series, Ranger Rob, and Stanley Dynamic to viewers throughout Germany.

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Nelvana and Sony Pictures Animation Partner for Hotel Transylvania TV Series

HotelTransylvaniaCorus Entertainment’s Nelvana will develop an animated TV series based on the film, Hotel Transylvania, from Sony Pictures Animation, slated to launch in 2017.

Produced by Nelvana Studio in Toronto, the series will focus on the teenage years of Dracula’s daughter, Mavis, and her friends as they take on new adventures.

Licensing Deals Bring Hotel Transylvania Global

Sony Pictures Consumer Products is bringing the box office success of Hotel Transylvania to retailers and consumers worldwide. U.S. licensees for the film include C-Life with T-shirts, fleece, thermals, and onesies; General Mills with custom cereal box packaging; Dalmatian Press with grab-and-go playpacks with crayons and stickers; Trends International with posters; Bendon Publishing International with coloring books and activity books; Rubie’s Costume Company with costumes, masks, wigs, face and body makeup, prosthetics, hats, and headwear; Toy Factory with amusement plush, puffer balls, and rack toys; and Dylan’s Candy Bar with three different flavors of chocolate bars.

Worldwide international licensees include Castle Builders with children’s movie digital storybook application; GameMill Entertainment with Nintendo DS and DSi games; Mishme with Hotel Transylvania avatars for use and sale within the Mishme Messaging App; PlayFirst with smartphone and tablet applications; Pearson Education with book and audio cassettes, e-books, and paperbacks; and Titan Publishing with an art and making-of book and e-book rights for the published book.

In Brazil, Yangzi Brasil will have backpacks, lunch bags, and pen and pencil cases; Editora Alto Astra will have coloring and activity books; Editora Vale das Letras will have novelizations, activity books, and storybooks; and Panini Brasil will have sticker books and stickers. In addition, Edel Germany will produce an audio storyteller CD and digital distribution for Germany, Austria, and Switzerland.

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