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Hasbro, Paramount Pictures Enter Five-Year Exclusive Partnership for Live-Action, Animated Content

Hasbro_4c_noRParamount Pictures and Hasbro Inc. will partner to produce and distribute content based on Hasbro brands and original stories. The two companies will collaborate on live-action and animated films, with Hasbro’s Allspark Pictures and Allspark working with Paramount Pictures for development and production.

This announcement expands on an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, two G.I. Joe films, and the first Transformers spinoff Bumblebee is slated for early next year. Read the rest of this entry »

Beyblade Burst Premieres in Germany

BeybladeBurstSunrights Inc.’s animated series Beyblade Burst premiered on Nickelodeon in Germany last month. The series airs Saturdays in the 11:10 a.m. timeslot. Additionally, licensed Beyblade Burst products have also been introduced at retail.The licensing program in German-speaking territories is handled by German brand management and media company m4e AG, in cooperation with Studio 100 Media.

The animated series follows a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. Valt Aoi is crazy about Beyblade, the popular spinning top. Valt’s best friend, Shu Kurenai, is a Beyblade prodigy and was named as one of the National Beyblade Tournament’s Supreme Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching the national tournament. As he battles his way to the top, Valt broadens his circle of friends and reaches new heights.

The Beyblade Burst product line from Hasbro lets kids scan their Beyblade Burst tops in the Beyblade Burst app, allowing them to customize their collection and battle with others using WiFi.  

Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

Life-1Hasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities.

The Game of Life’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. To celebrate the collaboration, a recent survey conducted by TripAdvisor illustrated just how important not just travel—but family travel—is to consumers.  Of respondents surveyed, 86 percent say taking vacation is an essential part of life; 88 percent say vacations enhanced their lives; and more than half feel happier, rejuvenated and closer with their families after taking a family vacation.

The Game of Life with the vacation updates will be available at most major retailers nationwide and on HasbroToyShop.com this August.

Hasbro, Harmonix Reveal Additional Songs for DropMix Music-Mixing Game

DropMixBoardHasbro Inc. revealed ten new songs and Party Mode for the upcoming music-mixing game DropMix from Hasbro and video game developer Harmonix Music Systems Inc. First announced in March, the DropMix game features multiple game modes, including Clash Mode and Party Mode that allows players to create unique mixes of songs by playing cards on a game board connected to a mobile app. The DropMix game will be available this fall.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to quickly fulfill crowd requests coming from the DropMix app. Read the rest of this entry »

Hasbro Revealed a Never-Before-Seen Image from My Little Pony: The Movie

MLPMovie_posterIn the photo, fans can meet Princess Skystar (voiced by Kristin Chenoweth) and Queen Novo (voiced by Uzo Aduba). Familiar faces from the Mane 6 are also featured in the image, including Rainbow Dash, Fluttershy, Applejack, Twilight Sparkle, Rarity, and Pinkie Pie. The film also features Emily Blunt, Taye Diggs, Michael Peña, Zoë Saldana, Liev Schreiber, and Sia as voice talent, including an original song performed by Sia. Read the rest of this entry »

Hasbro Debuts DropMix Music-Mixing Game

DropMixHasbro‘s DropMix debutted at MashBash during South by Southwest (SXSW) last weekend. The new music-mixing game uses technology that allows players to create mixes of songs by playing cards on a game board connected to a mobile app. Watch the trailer for DropMix here.

Rubie’s Pet Shop Boutique, Hasbro Partner for Transformers and My Little Pony Costumes

Rubies_HasbroRubie’s Pet Shop Boutique partnered with Hasbro Inc. to launch pet costumes inspired by Transformers and My Little Pony.  Both brands will debut movies later this year.

The Transformers line includes Optimus Prime and Bumble Bee, both which come with a shirt and headpiece. The My Little Pony collection features Rainbow Dash and Twilight Sparkle, both which are available in three styles: hood, tutu, and harness and leash. The costumes are designed in small, medium, large, and extra-large sizes. Read the rest of this entry »

Jazwares, Hasbro Partner for New Collection of NERF Products

JazwaresJazwares partnered with NERF, in collaboration with Hasbro, to introduce a NERF line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the NERF lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North American and Europe, the Middle East, and Africa (EMEA).

Hasbro Named Global Master Toy Licensee for Moon And Me Preschool Series

Hasbro_4c_noRHasbro Inc. was named global master toy licensee by Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird.

Inspired by tales of toys that come to life when nobody is looking, Moon and Me is the comical story of a special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy, and music to create a picture-book world. Read the rest of this entry »

Disney Channel Renews Elena of Avalor for Season Three, Expands Licenses

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. Read the rest of this entry »

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