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Hasbro, Olympia Le-Tan Partner for Monopoly Handbag Collection

Monopoly OLT 1

Hasbro Inc. partnered with Olympia Le-Tan (OLT  Paris) to produce Monopoly-inspired handbags globally. The book-clutch handbags mirror the brand’s game elements and design and the line is available now through December 2019 in-stores and online at select retailers worldwide.

 

Hasbro, Quidd Partner to Create Digital Stickers

Hasbro_4c_noRHasbro Inc. partnered with Quidd Inc. to distribute and sell digital stickers, trading cards, and digital toys through the Quidd app.

Quidd will create, distribute, and sell limited-edition digital stickers, trading cards, and toys from 40 of Hasbro’s brands, including Dungeons & DragonsGI Joe, Nerf, Optimus Prime, Rainbow Dash, and Demogorgon.

The Transformers, My Little Pony, Magic: The Gathering, and Monopoly first edition releases are now available via the Quidd app.

Hasbro, United Colors of Benetton Partner for Fashion Line

Hasbro_4c_noRHasbro will launch a multi-year deal with global fashion retailer Benetton Group to bring apparel and accessories featuring Hasbro brands to consumers worldwide. The first items will launch later this year in United Colors of Benetton’s fall and winter line. this year

The collections include My Little Pony and Transformers styles for infants and kids. Fashions inspired by other Hasbro brands will launch in Benetton’s spring and summer offerings for next year and following years.

The Hasbro collection will be available for purchase online and in stores.

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Hasbro to Acquire Saban Brands’ Power Rangers and Other Entertainment Assets

Saban_PowerRangersHasbro Inc. and Saban Properties LLC signed a definitive agreement for Hasbro to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives, and others, in a combination of cash and stock valued at $522 million.

Hasbro previously paid Saban Brands $22.25 million pursuant to the Power Rangers master toy license agreement, announced in February, that was scheduled to begin in 2019. Those amounts are being credited against the purchase price. Read the rest of this entry »

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and shopDisney.com. Additional product will be available at mass retailers, Disney store, shopDisney.com, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

Hasbro Named Global Master Toy Licensee For UglyDolls

uglydollsHasbro Inc. was named the master global toy licensee for the UglyDolls franchise. The agreement between the toy company and STX Entertainment combines STX’s content creation, marketing, and distribution with Hasbro’s experience with creating toys that tie in with entertainment brands. Read the rest of this entry »

Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers

PowerRangersHasbro was named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the franchise. Read the rest of this entry »

Hasbro Partners with Laura Schuffman for My Little Pony: Equestria Girl Fashion Dolls Relaunch

Hasbro_MLPHasbro partnered with celebrity fashion stylist Laura Schuffman to design the looks for the relaunch of My Little Pony: Equestria Girls fashion dolls collection. Each Mane 7 character has a style inspired by real-life looks.

The new Equestria Girls fashion dolls line will be available this month in the U.S. and will launch globally beginning next month. Read the rest of this entry »

Hasbro, Paramount Pictures Enter Five-Year Exclusive Partnership for Live-Action, Animated Content

Hasbro_4c_noRParamount Pictures and Hasbro Inc. will partner to produce and distribute content based on Hasbro brands and original stories. The two companies will collaborate on live-action and animated films, with Hasbro’s Allspark Pictures and Allspark working with Paramount Pictures for development and production.

This announcement expands on an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, two G.I. Joe films, and the first Transformers spinoff Bumblebee is slated for early next year. Read the rest of this entry »

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