The Licensing Blog

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Pop Insider Shows Off Geeky Licensed Gifts for Dad on Better CT

Pop Insider Associate Editor Maddie Michalik stopped by Better CT with a load of geeky gift ideas for Father’s Day. From Thor’s hammer that opens into a tool box for the handy dad, to an R2-D2 French Press for the coffee guzzling pop and a Game of Thrones beer brewed for Tyrion Lannister for the HBO daddio. Check out the products below and you might even want to snag a few for yourself.

Click here for more product information.

Scholastic Debuts New Anniversary Edition Covers for Harry Potter

HarryPotterSocStone_AnniScholastic released new covers for J.K. Rowling’s Harry Potter series as part of its year-long campaign to celebrate the 20th anniversary of the U.S. publication of Harry Potter and the Sorcerer’s Stone. Illustrated by Brian Selznick, the new paperback editions will be published on June 26 in the U.S.

Rendered in Selznick’s signature black-and-white style with jewel-toned type, the seven covers depict thrilling moments and characters from across the series. When placed side by side, the covers form a single image that tells the overarching story that begins with Harry’s arrival at Number Four, Privet Drive. Read the rest of this entry »

Scholastic to Publish Fantastic Beasts: The Crimes of Grindelwald Screenplay

FantasticBeasts_TheCrimesofGrindelwaldScholastic will publish the original screenplay of Fantastic Beasts: The Crimes of Grindelwald by J.K. Rowling on November 16, to coincide with the film’s worldwide release.

Set in J.K. Rowling’s wizarding world, the second of the five-film series that began with Fantastic Beasts and Where to Find Them, expands on earlier events that helped shape the wizarding world and includes references to the Harry Potter stories. Read the rest of this entry »

Paladone, Warner Bros. Consumer Products UK and Ireland Partner for New Harry Potter Gift Range

HarryPotterColorChangingGlassWarner Bros. Consumer Products UK and Ireland (WBCP UK & Ireland) and Paladone partnered to create a new range of Harry Potter gift items.

Paladone’s new Harry Potter range includes Harry Potter Hogwarts LED Crest Light and Harry Potter Color Change Glass with the Hogwarts crest and the four school houses. When a drink is served in the glass, each of the four quadrants change to their respective colors of scarlet, green, yellow, and blue.

Available now at Sainsbury’s,, The Hut Group, and Shop Direct, Paladone’s new Harry Potter range also includes mugs, notebooks, gadgets, and decals.

LEGO Dimensions Adds New Expansion Packs

legodimensions_fantasticbeastsWarner Bros. Interactive Entertainment announced the release of six highly anticipated expansion packs for LEGO Dimensions, led by the Sonic The Hedgehog Level Pack and the Fantastic Beasts and Where to Find Them Story Pack.

All expansion packs in this latest wave feature Battle Arenas with split-screen local gameplay for up to four players. LEGO minifigures included in the expansion packs come with golden Toy Tags which unlock a free play Adventure World of the corresponding entertainment brand, as well as a battle arena that can be reached through Vorton.

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WBCP, Panini Partner for J.K. Rowling’s Wizarding World Sticker and Trading Card Collection

panini-sticker-album-coverWarner Bros. Consumer Products EMEA (WBCP EMEA) and Panini partnered for a series of new sticker and a trading card collection.The first launch is a 32-page album, which features  characters and beasts from all the movies within J.K. Rowling’s wizarding world. Read the rest of this entry »

LEGO Dimensions Adds New Battle Arenas and Story Packs

expansionpack_na_harrypotterteampackWarner Bros. Interactive Entertainment released six new LEGO Dimensions expansion packs based on the franchises: Ghostbusters, Adventure Time, Mission Impossible, Harry Potter, and The A-Team. The new packs introduce Battle Arenas and Story Packs, which provide a movie-based gameplay experience with a LEGO brick-building experience.

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Scholastic Announces Sale of More Than 2 Million Copies of Harry Potter and The Cursed Child Parts One and Two

Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic, hit bookstores nationwide on July 31, and sold more than 2 million copies in North America within the first two sale days.

Scholastic announced a first printing of 4.5 million copies of Harry Potter and the Cursed Child Parts One and Two script book, and retailers reported fast-paced pre-sales leading up to the release date.

Harry Potter and the Cursed Child Parts One and Two, a play by Jack Thorne based on an original story by J.K. Rowling, Jack Thorne, and John Tiffany, premiered at The Palace Theatre in London’s West End on July 30.

At 12:01 a.m. ET on July 31, Scholastic released the script book in print in the U.S. and Canada. This Special Rehearsal Edition contains the complete script, including stage directions, used by the original West End production during the play’s preview period.

Sale of 250,000 tickets was announced for Harry Potter and the Cursed Child play, starting August 4, for which further information is available on :

Party City Extends its Portfolio Licensing Partnership with WBCP

Party City Holdco Inc. extended its portfolio partnership with Warner Brothers Consumer Products (WBCP) to develop and market a range of costumes and costume accessories beginning this Halloween.

With The Wizard of Oz, Harry Potter, Scooby-Doo, The Flintstones, and other Warner Bros. properties on board, these new programs will be available exclusively at, Party City, and Halloween City retail locations. Beginning 2017, Party City will also offer a range of costumes and accessories of DC Comics superheroes including Batman, Superman, Wonder Woman, and the Justice League.

Universal Studios Hollywood Will Gain The Wizarding World of Harry Potter

WizardingWorldofHarryPotterThe Wizarding World of Harry Potter will come to Universal Studios Hollywood next spring. The West Coast attraction will sweep visitors into a fully immersive, Harry Potter-themed land that brings J.K. Rowling’s compelling stories and Warner Bros.’ films to life.

More than five years in the making, The Wizarding World of Harry Potter at Universal Studios Hollywood will bring guests the same authenticity and storytelling found at the Universal Orlando Resort and Universal Studios Japan, and is expected to attract Harry Potter fans and visitors from all over the globe.

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