The Licensing Blog

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Céline Dion to Debut New Lifestyle Brand at Nordstrom Stores in August

CelineDionNordstrom Inc. partnered with Céline Dion to become the first retail department store in the U.S. to launch her new collection of handbags, luggage sets, and small accessories this fall.

Epic Rights and PROMINENT Brand + Talent, Dion’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, collaborated with Nordstrom to offer a range of 50 new styles designed in collaboration with the singer.

The new collection will be available at Nordstrom locations nationwide and online beginning this August.

Céline Dion, The Bugatti Group Launch Handbag and Luggage Collection

celinedionCéline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories.  The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.

The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.

The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.

The Original Smiley Brand Showcases Licensing Deals at Maison & Objet 2016

T&F_ThinkPositiveThe Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.

Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.



MGA Relaunches Bratz with a Fresh Look

The Bratz brand is back in the market with a new look and a line of products revamped to capture the imagination of the modern-day girl. MGA Entertainment has entered multiple licensing agreements to launch a diverse range of Bratz products.

Accessory Innovations will create Bratz inspired fashion accessories. The new line of products including handbags, backpacks, lunch totes, water bottles, luggage, small leather goods, cosmetic bags, gadget bags, and umbrellas will launch next year in the U.S. and Puerto Rico.

Charmsies will bring an assortment of hair charms and stickers for girls in the U.S.

High Point Design will create a range of Bratz consumer products, including, socks, slippers, leggings, and tights, that draw inspiration from the Bratz doll lines. These products will launch next year.

Fox’s Empire Partners with Saks Fifth Avenue

Fox’s Empire and Saks Fifth Avenue have announced an exclusive partnership to bring the fashion inspired by the broadcast entertainment series to life. Empire and Saks Fifth Avenue’s multi-platform collections will be available in-store and online and will celebrate the drama’s dynamic fashion timed to the series’ second season premiere in September.

The partnership will feature curated collections from luxury fashion brands that represent Empire’s glamorous aesthetic, including fine jewelry from Alexis Bittar, women’s ready-to-wear from Cushnie et Ochs, men’s and women’s footwear from Jimmy Choo, and handbags and accessories from MCM. Items from each designer will be curated to create an Empire collection available at select Saks Fifth Avenue stores nationwide and The Empire looks will also be available online at each brand’s website and stand-alone retail locations.

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