The Licensing Blog

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Guru Studios Launches Licensing Program for True and the Rainbow Kingdom

TrueAndTheRainbowKingdomGuru Studio will debut a merchandising program for its new preschool series True and the Rainbow Kingdom, which airs on Netflix in the U.S. and CBC in Canada.

In addition to the previously announced master toy agreement with Toy State, the new licensing agreements include Palamon for costumes; American Marketing Enterprises for sleepwear; GBG Socks for hosiery; Chouette as master publishing partner; and Bendon Inc. for coloring books and art sets. The lines will be available at retail in North America beginning this fall and will expand globally next year. Read the rest of this entry »

Guru Studio Names Toy State as Master Toy Partner for Netflix Series

ToyStateLogoGuru Studios named Toy State as its master toy licensee for its Netflix Original preschool animated series, True and the Rainbow Kingdom. The deal was brokered by Guru’s licensing agency, Brand Central.

Toy State will create a robust product line featuring figures, role play, plush, play sets, and dolls, marking a major expansion into new product categories as part of the company’s overall global growth strategy. Read the rest of this entry »

Guru Names Brand Central Licensing Agent for True and the Rainbow Kingdom

TrueAndTheRainbowKingdomGuru Studio appointed Brand Central LLC as its exclusive licensing agency to represent the new CGI-animated preschool series True and the Rainbow Kingdom. The Netflix Original series will debut this summer, with a second season set to air in the fall. The series will also make its Canadian premiere on TVO this summer. Brand Central will develop a licensing program based on the series. Read the rest of this entry »

Guru Studio Appoints Ian Lambur Director of Sales

Guru Studio has appointed Ian Lambur to the new role of director of sales where he will manage worldwide sales of the company’s programs including the preschool hit  Justin Time. Lambur will also help expand Guru’s distribution catalog and secure presales for projects in development.

Along with a surge in sales and production activities, Guru’s development slate now has five original properties that the company will present at MIcom. The studio is also currently producing various third party, high-profile series such as Spinmaster’s flagship preschool 3D CGI series for Nickelodeon, Paw Patrol; brand new 2D series, Ever After High, from the makers of Monster High; as well as the original CGI Treehouse-BBC co-production, Dinopaws.

TVO Joins Guru Studio and Home Plate Entertainment to Develop Wish Come True

Guru Studio and Home Plate Entertainment announce that TVO (Ontario’s public educational media organization) has joined the development team for Wish Come True, a new preschool property from art collective and creative studio FriendsWithYou.

Wish Come True is a CG-animated series made for kids ages 3-6 that combines fresh interactive elements with a dynamic graphic style. Its origin as an art concept created by FriendsWithYou has inspired an exciting, visually vibrant property. The distinctive design style is also manifested in a growing toy line which is currently sold internationally in specialty toy stores, as well as through Amazon.

Wish Come True revolves around a nine-year-old girl named True and her adventures in Rainbow City.  With her best friend, Bartleby the cat, True spends her days honing her skills as an adventurer extraordinaire. Whenever there’s a problem, it’s True who sets things right. She’s brave, athletic, inquisitive, and clever. But she has something else on her side too: the Wishes. The Wishes are a collection of tiny characters that have the ability to bestow powers. One has the power to make things grow.  Another can make True fly. Still others can make her run fast, bounce high, or shrink down to the size of an ant.

Dinopaws Greenlit by BBC Worldwide, CBeebies, and Treehouse

Dinopaws, an international co-production between Impossible Kids (UK), Kindle Entertainment (UK) and Guru Studio (Canada), has been commissioned by UK kids channel CBeebies, the international CBeebies network (BBC Worldwide Channels), and Canadian children’s broadcaster Treehouse. BBC Worldwide has also picked up global television distribution rights outside of the UK and Canada, and global merchandising rights.

Dinopaws is planned for delivery next spring. The preschool series is set to air in Canada and the UK, and on BBC Worldwide’s CBeebies channels across its six key markets: Poland, the Nordic region, Africa, Australia, Asia, Latin America, and U.S. Hispanic markets.

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