The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Genius Brands Appoints Phatmojo as Master Toy Partner for Llama Llama in North America

GeniusBrands_LlamaLlamaGenius Brands International named PhatMojo as the Llama Llama master toy partner in North America. The deal follows the recent announcement that Netflix greenlit the Llama Llama animated series for a second season.

Genius Brands’ roster of licensing partners for the upcoming retail launch of Llama Llama includes Kids Preferred for plush, Cuddle Barn for animatronic plush toys, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Products will launch at retailers next spring. Read the rest of this entry »

Genius Brands, Spirit Halloween to Launch Rainbow Rangers Direct-to-Retail Program

RainbowRangersGenius Brands International Inc. partnered with Spirit Halloween for Rainbow Rangers character costumes and accessories in North America. The new original preschool series will air on Nick Jr. this fall.

Spirit Halloween will design and manufacture an exclusive line of Rainbow Rangers character costumes and accessories, which will debut at more than 1,300 retail locations across the U.S. and Canada beginning next August. Read the rest of this entry »

Genius Brands’ Warren Buffett’s Secret Millionaires Club to Debut on Cheddar

Warren Buffett's Secret Millionaires Club with Bill Gates

Cheddar, the post cable networks company, and Genius Brands International Inc. debuted Warren Buffett’s Secret Millionaires Club on June 26. Twenty-six half-hour episodes are available on Cheddar’s over-the-top (OTT) partners, including Sling TV, Hulu, Youtube TV, Philo, and fuboTV.

Warren Buffett’s Secret Millionaires Club stars an animated Warren Buffett and features a group of kids who have adventures in business, mentored by Buffett. The series features the guest talents of Bill Gates, Jay-Z, Shaquille O’Neal, Nick Cannon, Gisele Bündchen, and Kelly Rowland.  The celebrities play themselves, provide their own voiceovers, and lend the lessons of their own life experiences in the context of stories.

 

Genius Brands International Greenlights Season Two of Llama Llama

llamallamaGenius Brands’ preschool series Llama Llama will get a second season on Netflix. Jennifer Garner will return in the lead role as Mama Llama. Season one of Llama Llama, also starring Jennifer Garner, debuted worldwide in 20 different languages on Netflix in January 2018. Currently in production on season two, Genius Brands and Netflix are developing two new, 30-minute Llama Llama specials, including one for Mother’s Day.

Based on the book series by author and illustrator Anna Dewdney, the preschool series is about first childhood experiences and adventures. Llama Llama tells the tales of life in a safe, friendly town seen through the eyes of Llama as he interacts with the world around him.

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Genius Brands Expands Licensing Partners for Rainbow Rangers Retail Launch Next Year

RainbowRangersGenius Brands International Inc. continues to grow its range of licensing partners in support of next year’s Rainbow Rangers retail launch based on its new original preschool series by the same name. The CGI-animated series is currently in production on season one, and will premiere in fall 2018 on Nickelodeon’s Nick Jr.

New partners for the U.S. include Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles. The Rainbow Rangers retail program will begin to launch in the U.S. late next spring, and continue through back-to-school and holidayRainbow Rangers partners are led global master toy partner Mattel Inc., and global master publisher Macmillan Children’s Publishing Group for its Imprint label.  Read the rest of this entry »

Genius Brands Appoints Rainbow Rangers International Content Distribution and Licensing Agents

RainbowRangersGenius Brands International series appointed two international brand agents for its new CGI-animated preschool series, Rainbow Rangers. Centa IP will handle content distribution and licensing throughout Australia and New Zealand, and Alicom will represent the brand’s licensing business in Denmark, Finland, Sweden, Norway, and Iceland. Read the rest of this entry »

Genius Brands Expands Rainbow Rangers Licensing, Merchandising, and Retail Program

RainbowRangersGenius Brands International Inc. signed new deals for the global consumer products’ program for its new preschool brand Rainbow Rangers.

New partners include Global Brand Group’s American Marketing Enterprises for sleepwear; GBG Socks dba Planet Sox for socks and legwear; Dynacraft for bikes, trikes, scooters, and wagons; Kiddieland for foot-to-floor ride-ons; Kittrich/inkology for floor décor, stationary, and school supplies; and Kid Galaxy for bubble toys. Read the rest of this entry »

Genius Brands Appoints APC Kids as Exclusive Content Distribution Agent for Rainbow Rangers in EMEA

RainbowRangersGenius Brands International appointed APC Kids as the exclusive agent to handle the content distribution of its new preschool series Rainbow Rangers throughout Europe, Middle East, and Africa (EMEA), including Russia and ex-Commonwealth of Independent States (CIS) countries. Read the rest of this entry »

Llama Llama TV Series to Premiere Next Month on Netflix

LlamaLlamaThe global premiere of Llama Llama will debut on January 26 on Netflix. The Genius Brands International Inc. property is based on the book series by author and illustrator Anna Dewdney. The TV series will feature the voice of Jennifer Garner.

Llama Llama will debut worldwide with 15 by 30” episodes, which have been produced in 20 different languages. The preschool series focuses on first childhood experiences and adventures, as well as the special connections between Llama his mother and his grandparents.  Read the rest of this entry »

Related Posts Plugin for WordPress, Blogger...

Archives