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Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

Brand Central Expands Mister Rogers’ Neighborhood Licensing Program

mr-rogers-popBrand Central, is expanding the consumer products program for the children’s series from Fred Rogers Productions. A host of new products – from collectible figures to Mister Rogers’ signature red sweater and more – will be on the way to retail in “neighborhoods” from coast-to-coast this year.

The new line features licensees including American Classics for men’s and women’s T-shirts and loungewear; Aquarius for calendars, playing cards, puzzles, games, buttons, magnets, and tin boxes; boldSOCKS for socks; Funko forPop! figures and plush; Isaac Morris Ltd. for sweaters and outerwear; ODM for T-shirts and sweatshirts; Philcos for apparel available exclusively in Canada; Surreal Entertainment for beverageware, fleece throws, pins, lanyards, and desk accessories; Trau and Loevner for fashion tops, fleece, and T-shirts; Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins, and sticky notes; and Wizhead for paper craft models.

 

The Fred Rogers Co. Rebrands to Fred Rogers Productions

fred rogers productionsThe Fred Rogers Co.,  founded by children’s TV pioneer Fred Rogers nearly five decades ago, rebranded to Fred Rogers Productions. The change will better reflect the company’s expanding catalog of programs, which encompasses multiplatform PBS KIDS series, such as Daniel Tiger’s NeighborhoodPeg + Cat, and Odd Squad, as well as popular apps and games.

The company refreshed its logo to feature Daniel Tiger to connect the company with its signature property. The rebrand was done in partnership with The Possibility Shop and SJI Associates.

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