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DHX Media, Virgin TV Enter Distribution Deal for Portfolio of Kids’ Titles

DHXDHX Media entered a distribution deal with Virgin TV UK for streaming (SVOD) rights in the UK and Ireland, and linear rights for its Irish network, TV3 Ireland, for a total of 615 half-hours of content.

A total of 30 titles from DHX Media’s library have been licensed on a non-exclusive basis. The deal includes seasons 15 to 19 of Bob the Builder, as well as nine specials; seasons 6 to 9 of Fireman Sam and three specials; seasons 1 to 5 of In the Night Garden; seven Air Bud movies; and Cloudy with a Chance of Meatballs.

 

DHX Media Launches Wildbrain

DHX Media launched Wild Brain Family International Ltd. (WildBrain), a wholly owned subsidiary of DHX.

WildBrain operates a multi-platform kids network connecting content owners with advertisers on platforms such as YouTube and Dailymotion. WildBrain offers videos for kids ages 2 to 10 and generates approximately 4 billion minutes of watch time monthly.

WildBrain’s content includes Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9Story’s Daniel Tiger, Wild Kratts, and Arthur; DHX’s Caillou, Rosie and Jim and Brum; and videos featuring Play-Doh, Minecraft, Hachette.

HIT Entertainment, Exim Tech Give Digital Boost to Barney and Fireman Sam

June5 barney and fireman samHIT Entertainment has partnered with with Exim Technology (Exim Tech) to expand the digital presence of Barney with a new website, which will include brand information, character bios, games, activities, a parent section, and videos. The purple dinosaur can also be found on the new Facebook fan page, Twitter, and YouTube channel, while three new Barney apps have been developed for iOS and Android devices for kids and families in Latin America. All the digital extensions will be available in Spanish, Portuguese, and English.

HIT and Exim Tech have also partnered for the digital launch of Fireman Sam (Sam El Bombero) on YouTube and social media in Colombia, Chile, and Peru. The digital extensions for Barney and Fireman Sam will launch this month.

Fireman Sam will be introduced to Latin America for the first time with the brand’s digital launch. Fireman Sam content will be available on YouTube, which will be programmed with new CGI-animated Fireman Sam content every Thursday in Colombia, Chile, and Peru this summer. In addition, Fireman Sam will launch in Colombia, Chile, and Peru with a localized version of the global Fireman Sam website, as well as a fan page on Facebook and a presence on Twitter in Spanish specific to these countries.

Hit Entertainment Announces Its Global Brand Team

HIT Entertainment, a subsidiary of Mattel Inc., announced that three executives were appointed to spearhead global brand and marketing efforts for several of their brands. Robin Gay has been tapped as Global Brand Director for Thomas & Friends, Will Speer has been appointed as Global Brand Director for Bob the Builder and Fireman Sam, and Gina Briggs will lead brand and marketing efforts for Mike the Knight as Senior Global Brand Manager.

In their newly-created positions, the Global Brand team will be responsible for developing the worldwide strategies, growth plans and positioning for their respective brands, and working with HIT and Fisher-Price regional teams and lines of business to execute the brand strategies. Gay and Speer will be based in the UK, while Briggs will work out of the New York City office.

Robin Gay comes from The Walt Disney Company EMEA, where he most recently ran the Franchise Business for Mickey Mouse & Friends (including Mickey Mouse Clubhouse), Winnie the Pooh, Disney Fairies (including Tinker Bell), and Disney Baby. He also managed Disney Channel and Disney XD franchises including brands such as Phineas & Ferb, Hannah Montana, and Wizards of Waverly Place. Prior to this, he worked for other media companies, as well as marketing agencies.

Will Speer also joined from The Walt Disney Company where he held a variety of roles including Disney Stores (retail), Disney Channels including the launch of Disney Jr. and most recently, Franchise Management for brands such as Jake and The Neverland Pirates, Doc McStuffins, Monsters University, and Phineas and Ferb. Speer’s previous experience also includes project management in telecoms.

Gina Briggs previously held a variety of marketing and brand strategy roles at Nickelodeon working on the network’s kids animated properties including SpongeBob, Fairly Odd Parents, and Robot and Monster. Briggs has also held strategic marketing roles at L’Oreal, the Travel Channel, and Brand Learning.

Beyond the three new brand heads, additional appointments have recently been made across the HIT global brand teams.

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