The Licensing Blog

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Maurizio Distefano Licensing to Represent Chic & Love Fashion Brand

ChicandLoveThe licensing and management consulting agency Maurizio Distefano The evolution of Licensing was appointed licensing agent for the new fashion and accessories brand Chic & Love in Italy, Canton Ticino, Poland, the Czech Republic, Slovakia, Hungary, and the countries of former Yugoslavia.

The Chic & Love brand focuses on affordable luxury, combining street style with an avant-garde look. Following a recent partnership with Swarovski, Chic & Love will incorporate Swarovski crystals into many of its collections. Read the rest of this entry »

Condé Nast Celebrates Vogue Anniversary With New Fragrance

CONdeNastCondé Nast partnered with Comme des Garçons for a limited-edition fragrance in celebration of Vogue’s 125th anniversary.

Vogue 125 is brand’s first fragrance and was inspired by its rich history, featuring top notes of an accord of instant film, a mainstay in fashion shoots, and acetyl furan, a synthetic essence that mimics the smell of tobacco, an aroma that used to permeate the Vogue offices and the couture salons where editors reviewed collections. Read the rest of this entry »

Hilco Streambank to Sell dELiA*s Brands and Related IP

Delia'sHilco Streambank has been retained to sell the dELiA*s brands and related intellectual property assets.

Launched in 1993, dELiA*s has been a go-to brand for girls’ and juniors’ fashion. The recent launch of the dELiA*s Girl lifestyle brand, specifically catering to girls ages 7 to 10, has expanded the brand’s reach and opportunity for customer engagement.

The brand is licensable across a broad range of categories. Initial licensing efforts for dELiA*s Girl only in limited sizes and categories have generated $675,000 in guaranteed royalties with minimal marketing. dELiA*s Girl-branded products are distributed in multiple channels including department stores, off-price retailers, and various web outlets

Jeremy Scott Unveils New Betty Boop Collection

bettyboop1Jeremy Scott will launch a Betty Boop resort collection next year.

The collection includes jackets, pants, skirts, dresses, sweaters, T-shirts, tank tops, crop tops, sweatshirts, hoodies, swimwear and accessories. Pudgy —Betty’s puppy—will have his own smaller collection of T-shirts and sweatshirts, sweatshirt dresses, backpacks and scarves. The collection will be available in women’s, men’s, and children’s styles.

Products are expected to be in stores and online this February.

Bobby Abley Launches Teletubbies Collection at London Fashion Week Men’s

teletubbylineCopyright Promotions Licensing Group has brokered a deal, on behalf of DHX Brands, with UK menswear designer Bobby Abley to celebrate the 20th anniversary of Teletubbies.

Bobby Abley has created a Teletubbies-themed capsule range as part of his spring and summer collection for next year. The collection was unveiled during his catwalk show at London Fashion Week Men’s.

The line includes daywear and loungewear pieces, with a few womenswear additions. The collection features designs inspired by 90s nostalgia and incorporates the fun and colorful nature of the characters.

 

Chic Sketch, Getty Images Enter Exclusive Multi-Year Agreement

ChicSketchChic Sketch entered a multi-year agreement with Getty Images, where it will be the exclusive media distribution and licensing platform for editorial content.

Chic Sketch illustrations are available on gettyimages.com and showcase fashion sketches of celebrities, award show red carpets, runway looks, and other pop culture events. The agreement creates a new collection category for Getty Images and will make Chic Sketch content available to millions of customers worldwide. Read the rest of this entry »

CPLG Adds Three New Space Invaders Partners

SpaceInvadersCPLG signed three new licensees for the video game Space Invaders to create lines for apparel and footwear. Fashion UK is on board to create Space Invaders footwear for both kids and adults, CWI will launch nightwear and underwear and has confirmed listings at George at Asda, and Fabric Flavours will launch kids’ daywear. All three are set to launch throughout this year.

Trademark Products, an existing licensee, confirmed new listings for its apparel and accessories range with GAME, Sainsbury’s, and Pulp for AW 2017.

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