The Licensing Blog

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The Joester Loria Group Signs New Licensees for the World of Eric Carle

The World of Eric Carle

The Joester Loria Group has brokered three new deals for The World of Eric Carle, to expand on their current program with personalized products from Zazzle, Percy 3D, and Custom Personalization Solutions LLC (CPS).

CPS launched print on demand personalized products, including backpacks, blankies, T-shirts, and toys. The collection is featured on

Personalized digital party invitations and thank you cards from Percy 3D will be available through, starting this fall.

Zazzle will create a range of stationary and back to school, home and room décor, and infant collections which featured in a World of Eric Carle storefront and landing page.

All three partners will utilize The Very Hungry Caterpillar along with other characters from Carle’s books to create collections that capture the playful theme and distinct collage art of the artist.

Voting Begins for LIMA International Licensing Excellence Awards

The International Licensing Industry Merchandisers’ Association (LIMA) has finalized the ballot for the 2015 International Licensing Awards. One hundred forty-two nominees from 14 countries, representing excellence in a wide array of categories encompassing licensing, retailing, promotion, and consumer products, will square off this year to win the industry’s most coveted distinction. LIMA members may cast their votes online through May 12. Winners will be announced at the LIMA Awards Ceremony on June 9, during Licensing Expo in Las Vegas.

Category updates for the 2015 ballot include separating film, TV, and entertainment into animation and live action; art and design restructured to lifestyle: art, design, or fashion; digital/new media updated to digital; and celebrity newly identified as celebrity or music. Read the rest of this entry »

Produce for Kids, The Very Hungry Caterpillar Partner for Fall Campaign

Produce for Kids has partnered with The Very Hungry Caterpillar for its third annual Healthy Families, Healthy Kids campaign this fall. The campaign will run in all Meijer stores and Publix Super Markets this September and October, and will raise funds to support local children’s charities.

Produce for Kids will promote the campaign through all platforms of social media, and will host various sweepstakes and giveaways on Facebook, Twitter, and Instagram. Produce for Kids will also engage mom bloggers in each participating retail partner’s markets to help spread the healthy eating message. In addition, Produce for Kids will be hosting monthly Twitter parties during the campaign focused on seasonal healthy eating topics. The Very Hungry Caterpillar will also host in-store meet and greets with families at select participating grocery stores.

The Joester Loria Group and Upstart Launch The Very Ready Reading Program

Upstart  has been licensed by The Joester Loria Group, representation for The World of Eric Carle, to develop The Very Ready Reading Program. The Very Ready Reading program is an early literacy program for children from birth through age five, and will feature The Very Hungry Caterpillar, along with other iconic artwork by Eric Carle.

The Very Ready Reading Program was developed by early literacy experts Sue McCleaf Nespeca, M.Ed., MLS and Dr. Pam Schiller. Nespeca developed the 7 Days  7 Ways principles. Based on current research, the seven principles highlight early literacy activities that caregivers can integrate into their daily schedules. The seven principles build upon each other in a natural progression. Beginning with sharing books, it is recommended to share sounds, words, rhymes, stories, songs, and playtime.

For each program, there is a sturdy presenter’s card that contains all of the rhymes and songs, and a parent tip sheet that includes suggested activities to reinforce learning at home. In addition, the program includes a CD of original music for each song featured in the story times, as well as a promotional poster, bookmarks and informational materials for parents. For additional information, visit here and search ‘Very Ready.’


Finding the “Wow” at Toy Fair Part 2

Yesterday, I told you about some cool games that made their debut at Toy Fair. Today I bring you dolls and plush.

I remember as a kid, I had a teddy bear named Radar—the same name as Big Bird’s teddy bear on Sesame Street. As far as I know, the bear was not based on any particular movie, book or TV show and now, after years of love, it is quite worn out and barely even looks like a bear anymore. Kids today have the opportunity to take their favorite characters home with them in the form of cuddly plush and adorable dolls.

A few new licensed items in the plush and dolls categories include a Girl Scouts collection under the Adora brand from Charisma, and three new 18-inch dolls will be added to the Wizard of Oz collection. Both product lines will be available mid 2011.

Zoobies is also expanding its Eric Carle offerings and adding products featuring the Big Red Dog, Clifford.

Of course, we will bring you more on Toy Fair soon!

-Mackenzie Allison

New Deals for The World of Eric Carle

Chorion has signed a raft of new licensing and promotional deals for The World of Eric Carle in the U.S., Canada, and Japan.

In an exclusive promotional campaign with PictureMe Portrait Studios, parents will be able to have their children’s portraits framed in a range of exclusive new designs featuring The Very Hungry Caterpillar. The PictureMe Portrait Studios promotion runs across 1,800 Walmart stores in the US, Canada, and Puerto Rico from April 7 – June 22 and is supported by promotional flyers, counter-top displays, email marketing, and coupons in portrait envelopes. The new designs can be seen online.

In a separate deal, Stride Rite Children’s Group, LLC is collaborating with Chorion to bring the artwork of Eric Carle to little feet. Featuring characters from Brown Bear, Brown Bear and The Very Hungry Caterpillar in classic silhouettes, the collection by Stride Rite is for children from ages 9 months to 2 years. The shoes are launching in U.S. Stride Rite and specialty store locations this fall.

Additionally, Google is now making its Google Doodle T-shirt featuring The Very Hungry Caterpillar available for purchase online,  for a limited time in infant and adult sizes.

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