The Licensing Blog

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Educational Insights, Upright Citizens Brigade Theater Launch Party Game

SculptapaloozaEducational Insights (EI) partnered with Upright Citizens Brigade Theatre (UCB)—founded by comedians Amy Poehler, Matt Walsh, Ian Roberts, and Matt Besser—to create original content in support of the launch of Sculptapalooza, EI’s first party game for adults. The agreement includes a commercial, a webisode, and instructional video.

The game challenges players to sculpt whatever’s shown on the cards they draw using squishy Playfoam (included). As part of the partnership, UCB performers played the game in the streets of NYC.

Candlewick Entertainment to Debut Book Series Based on Educational Insights Games

SneakySnackySquirrelGameCandlewick Entertainment, an imprint of Candlewick Press, acquired world rights in all languages to a series of books based on games from Educational Insights. This marks the debut of a licensing program for Educational Insights.

The Sneaky, Snacky Squirrel will be the first title and feature a lift-the-flap board book, which will be published this summer in the U.S. and Canada by Candlewick Entertainment and in the UK, Australia, and New Zealand by Walker Entertainment. This tree-shaped board book explores counting and color concepts.

 

Night & Day Studios, Educational Insights Create Peekaboo Barn Board Game

BarnNight & Day Studios signed a licensing deal with Educational Insights for a board game based on preschool brand Peekaboo Barn.The game will debut early next year and will include characters from the original Peekaboo Barn app and its sequel app, Peekaboo Barn Farm Day.

Based on a Bedtime at the Barn story and gameplay concept by Night & Day Studios, Educational Insights’ board game will help develop social, cognitive, language, and physical skills in early childhood.

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