The Licensing Blog

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Nickelodeon International Launches Dora’s Worldwide Adventure, Nick Football Champions Apps

Nick_FootballNickelodeon International launched two new apps: Dora’s Worldwide Adventure and Nick Football Champions. Both apps are available in 12 languages and accessible to markets outside of the U.S. via the iTunes, Google Play, and Amazon stores.

Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper, and more. The app will let players explore seven different countries: Australia, Brazil, China, Italy, Japan, the UK, and the U.S. Read the rest of this entry »

Discovery Communications Names Leigh Anne Brodsky EVP of Global Enterprises

Leigh Anne Headshot

Discovery Communications appointed Leigh Anne Brodsky as executive vice president, Discovery Global Enterprises. Brodsky will oversee consumer products, location-based entertainment, and program sales worldwide.

Brodsky previously served as the managing director at Peanuts Worldwide and Iconix Entertainment, where she oversaw the company’s global business, establishing the largest retail presence for Peanuts in the brand’s 65-year history.

She also served as president of Nickelodeon consumer products, overseeing parent company Viacom’s global licensing and merchandising business, including brands such as SpongeBob SquarePants, Dora the Explorer, Blue’s Clues, Comedy Central’s South Park, and MTV’s Jersey Shore.

In 2011, Brodsky was inducted into the International Licensing Industry Merchandisers’ Association’s (LIMA) Hall of Fame. She is also a twice-elected member of the LIMA Board of Directors, where she serves on its charity fundraising committee.

Out of the Blue Enterprises Acquires Colorforms

Oct10.OutoftheBlueOut of the Blue Enterprises will launch an extensive new toy line, an animated series, and digital apps based on its newly acquired legacy brand, Colorforms. New products in the line are expected to debut at retail next fall, based on popular brands including Nickelodeon’s Dora the ExplorerBubble GuppiesSpongebob SquarepantsTeenage Mutant Ninja TurtlesPeter RabbitPete the Cat, and Daniel Tiger’s Neighborhood.

Colorforms Brand LLC, the new division of Out of the Blue, is showcasing its new Colorforms toy line to retailers at the Fall Toy Preview in Dallas this week.

iStoryTime Announces New Digital Publishing Partnership with Nickelodeon

August21 Spongebob_SquarePantsThe iStoryTime Library, powered by Cupcake Digital Inc., now includes new titles from Nickelodeon. Narrated storybooks featuring popular characters from the network’s series, SpongeBob SquarePants and Dora the Explorer, have been added to the free-to-download library app. The new two-year licensing agreement covers a range of books from Nickelodeon’s lineup, joining iStoryTime’s existing content relationships with DreamWorks Animation, Sony, Lafig Belgium/IMPS for Smurfs, PBS, and others.

COMMENTARY: Discover the World of Dora and Her Friends

dora-and-friends-about-the-show-mainImageKids’ favorite explorer Dora will introduce a whole new group of friends in this summer’s new Nickelodeon series Dora and Friends: Into the City. Friends Alana, Emma, Naiya, Kate, and Pablo will all be available in a product line developed by Fisher-Price. The line goes beyond traditional characters such as Boots, Perrito, and even that mischievous Swiper the Fox and brings kids a fresh range of all-new friends that Dora meets in the show’s beautiful pan-Latino metropolis, Playa Verde.

These new, friendly faces will be an instant hit among kids who can choose to collect all of the friends, or obsess over their favorites. I’m naturally drawn to red-headed characters, so I already know that Kate is definitely going to be my favorite—but I’ll give the others a chance to be my favorite, too.

Read the rest of this entry »

Nickelodeon Previews New Content for 2014-2015 Season

Nickelodeon introduced its biggest content pipeline ever at its annual Upfront presentation on March 13. In addition, Nickelodeon has posted 13 straight months of year-over-year growth and reclaimed the top spot with kids in the fourth quarter of last year. 

Ten new series have been created across all of the genres—animation, live action and preschool— with more than 100 new episodes for the upcoming season. In addition, popular shows such as Teenage Mutant Ninja Turtles, Sam & Cat, and Dora the Explorer will continue to air with new episodes.

Branching out of the popularity from the annual Kid’s Choice Awards, Nickelodeon will debut its newest live award show, Kids’ Choice Sports 2014, hosted by Michael Strahan this July. The show will take place at UCLA’s Pauley Pavilion in Los Angeles and will honor athletes, teams, and sports moments from the year. The event will also feature a slime-filled sports stunt performed by a star athlete and a halftime live musical performance.

There will also be a Kids’ Choice Sports council consisting of athletes and other influencers in the sporting world. They will provide information during the awards show, give feedback on categories, and consult on the nominee process. Members of the council include Michael Phelps, Misty May-Treanor, and Baron Davis.

Lastly, Nickelodeon has focused on creating a multiplatform experience. The same Nickelodeon digital team that created the Emmy Award-winning Nick App has developed the new Nick Jr. App, which will launch this spring. The app is designed specifically for preschoolers and will feature educational activities; a high level of interactivity; short video and curriculum-based content; and full-length on demand episodes and live streaming with authentication.

The Nick Jr. App includes the television series Dora the ExplorerTeam UmizoomiBubble GuppiesPAW PatrolPeter RabbitWallykazam!Go, Diego, Go!Max & RubyThe Fresh Beat BandThe Backyardigansand Blues Clues.The app will be available for the iPad on the App Store and will roll out on additional platforms in the coming months.

My Nick Jr. will roll out this spring and is a multi-screen experience that lets parents customize a playlist of shows to watch for their kids. Parents will be able to create a channel by age, gender, and educational themes on televisions, desktops, and tablets.

Five-time Grammy nominee Sara Bareilles capped the event with a performance of her latest three hits.

SpongeBob SquarePants and Dora the Explorer come to GPS

Nickelodeon has announced the launch of two new location-based guides featuring the voices of SpongeBob SquarePants and Dora the Explorer. Published by Spot It Out, LLC, and available for Tom Tom and Garmin GPS systems, the guides help parents identify thousands of family-oriented activities and fun destinations to enhance trips and family outings while being guided by the voices of SpongeBob SquarePants or Dora the Explorer.

The new guides use GPS technology to provide parents with a fun way to navigate a family road trip. Infused with’s detailed lists of great restaurants, hotels, parks, and shops from all over the United States, the guides are specifically engineered to help parents answer the age old question, “What can I do and where can I go with the kids?”
Nickelodeon – Swell Family Destinations with SpongeBob powered by ParentsConnect includes tens of thousands of family-friendly locations across the country. Each listing comes with a brief, detailed review and description, operating hours, cost, and more. Simply choose one of SpongeBob’s favorite places and the GPS will guide the car to the location using SpongeBob’s voice. Nickelodeon – Dora the Explorer’s Guide to Family Adventures powered by ParentsConnect includes the same rich content, but with the voice and trademark phrases of Dora the Explorer.
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