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Discovery, The Rodnik Band Celebrate Shark Week’s 30th Anniversary with Pop-Up Shop

Discovery_SharkWeek_PopUPDiscovery Consumer Products, the licensing arm of Discovery Inc., will collaborate with British pop artist Philip Colbert of The Rodnik Band for a line of clothing and accessories inspired by Shark Week. Labelled Discovery Shark, the pop-up will open at Old Spitalfield’s Market on July 18, leading up to the summer’s week-long event of shark programming on Discovery Channel from July 22 to July 29.

Colbert will present a line of women’s and men’s apparel and accessories, including bomber jackets, sweatshirts, dresses, T-shirts, baseball caps, bags, and mobile phone cases. Products can also be purschaed at in July.


Industry Experts Weigh in On Hot Topics in the Licensing Industry


eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Discovery Launches Shark Week 30th Anniversary Merchandising Program

SharkWeek2Discovery is launching a merchandising program in celebration of Shark Week’s 30th Anniversary. The program will include a product lineup featuring new apparel, accessories, books, toys, and packaged goods.

The merchandising partners will include co-brands such as Swedish Fish candy by Mondelēz International, Build-a-Bear, and Vineyard Vines, as well as categories of product including food, toys, and tech products. Walmart is the premier Shark Week retailer. Princess Cruises will be transforming Shark Week into a full season with its first-ever Summer of Shark.

  Read the rest of this entry »

Bright Kingdom, Discovery to Release Shark Week Toys

DiscoveryBright Kingdom Ltd. partnered with Discovery Consumer Products to launch products for Discovery Channel’s Shark Week. Bright Kingdom will be releasing action based play sets, figures, role playing activities and vehicles to honor Shark Week’s 30th anniversary this year, as well as ocean-themed toys for the holidays.

Discovery Consumer Products Introduces Discovery #Mindblown Brand

DiscoveryCommunications_MindBlownDiscovery Consumer Products, the licensing arm of Discovery Communications, introduced its new global brand Discovery #Mindblown. The brand merges exploration, curiosity, and STEM-based educational content and will launch this year with global toy partner Merchsource.

Discovery #Mindblown is an in-school digital curriculum inspired by Discovery’s STEM programming on Discovery Channel and Science Channel. It will feature hands-on experiences with toys, games, apps, apparel, and live events.


Chicken Soup for the Soul Launches Chicken Soup for the Soul Entertainment Inc.

Chicken Soup for the Soul has formed Chicken Soup for the Soul Entertainment Inc. to produce, distribute, and license video content, which will include TV programming, online video content, and motion pictures.

Chicken Soup for the Soul Productions LLC and certain affiliates have contributed all their video content assets to Chicken Soup for the Soul Entertainment in exchange for a majority stake in Chicken Soup for the Soul Entertainment.

Chicken Soup for the Soul will generate revenue through four core categories of video content:

Sponsored TV and cable programming: third parties will make upfront sponsorship payments to produce quality programming for TV and cable channels

Online video content: third parties will make upfront sponsorship payments to produce short-form, brand-based programming for exhibition on online media platforms, such as Hulu, Vimeo, YouTube, Yahoo, Netflix, Amazon, and online platforms owned by TV and cable networks, such as OWN, A&E, and Discovery.

Network programming: a network will pay upfront licensing fees for programming to broadcast on the network’s TV and cable channels.

Motion pictures: producers and distributors will pay an upfront licensing fees and share of the profits, if any, for the right to utilize the Chicken Soup for the Soul brand and related proprietary content in a major motion picture.

Corbis Entertainment Launches World’s First Branded Entertainment Network

Corbis Entertainment Launches First Branded Entertainment NetworkCorbis Entertainment will launch Branded Entertainment Network, which is an interactive platform that will provide global brands and media buyers with instant access to placement opportunities. BEN allows media agencies custom planning; comprehensive reporting through third-party providers Nielsen and Motion Picture Group; and guarantees impressions.

BEN has aligned with the Producers Guild of America, giving its clients an assured first look at integration opportunities for studios, networks, and distributors, including Netflix, Amazon, Discovery, Bravo, Sony Pictures, and more.

Animal Planet Taps Ty Global For New Stationery Line To Debut In Canada

Discovery Communications, the world’s number one nonfiction media company, announced today a deal with Ty Global to produce a wide assortment of Animal Planet-branded stationery and writing products for the Canadian market.

The new product line, which further expands the brand’s lifestyle product offering, will include note pads and cubes, journals, notebooks, three-ring binders, portfolios, pencil pouches, clipboards, dry erase boards, sticker sets and playing cards. Ty Global will target a variety of retail distribution channels for these items in Canada, including key mass and mid-tier retail outlets, department and home stores, specialty chains, bookstores and more. Read the rest of this entry »