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Toy State, Caterpillar Extend Global Licensing Partnership

ToyStateLogoToy State and Caterpillar signed to a four-year extension of their licensing partnership. The partnership will extend through 2021 and grants Toy State rights to continue to design, manufacture, and distribute their Cat product lines through major retailers globally.

Toy State’s partnership with Caterpillar began in 2002 and is the toy company’s longest running licensing program. Since then, the line has expanded to include a range that features Cat toys within role play, outdoor, preschool, construction, die-cast/steel, and radio-control retail categories. The licensing extension applies to all toy categories included in Toy State’s agreement.

Marvel Launches Daredevil, The Punisher, Jessica Jones, and Deadpool Merchandise for Adult Fans

Marvel began rolling out its merchandising and retail plans for popular anti-heroes and vigilantes Daredevil, The Punisher, Jessica Jones, and Deadpool.

Additional launches targeting teens and adults are planned for January, including apparel, collectibles, and action figures. Diamond Select, Funko, Sideshow, Kotobukiya, and NECA will launch collectibles, Hasbro will add Marvel Legends collector figures, and Hot Wheels will unveil collectible die-cast vehicles next fall.

Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo, and Bioworld will launch men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware. The merchandising programs will be rounded with collector plush, stationery, consumer electronics, novelties, and Marvel Comics editions that feature backstories of the superheroes.

Additionally, Hot Topic will launch an in-store and online Deadpool campaign in February. Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will provide in-store and online support. Amazon will expand on its toy and apparel offerings and CafePress will launch Jessica Jones-inspired merchandise for men and women.

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