The Licensing Blog

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Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

The Fred Rogers Co. Rebrands to Fred Rogers Productions

fred rogers productionsThe Fred Rogers Co.,  founded by children’s TV pioneer Fred Rogers nearly five decades ago, rebranded to Fred Rogers Productions. The change will better reflect the company’s expanding catalog of programs, which encompasses multiplatform PBS KIDS series, such as Daniel Tiger’s NeighborhoodPeg + Cat, and Odd Squad, as well as popular apps and games.

The company refreshed its logo to feature Daniel Tiger to connect the company with its signature property. The rebrand was done in partnership with The Possibility Shop and SJI Associates.

The Fred Rogers Co., Mills Entertainment to Kickoff Daniel Tiger’s Neighborhood Live! Tour Next Month

DanielTigersThe Fred Rogers Co. and Mills Entertainment partnered to debut the Daniel Tiger’s Neighborhood LIVE! King For A Day musical based on the PBS KIDS preschool series. For a complete list of tour dates, ticket links, and more information, visit

Audiences will embark on a musical adventure to the Neighborhood of Make-Believe, where Daniel learns what it takes to be King: kindness. The show will feature favorite characters, new songs, and surprise guests. Read the rest of this entry »

New Episodes of Daniel Tiger’s Neighborhood to Premiere Beginning Next Month

DanielTiger_KingDanielNew episodes of Daniel Tiger’s Neighborhood will debut in the beginning of September with the premiere of the half hour special “King Daniel for the Day”, followed by the launch of three additional episodes from The Fred Rogers Co.on PBS KIDS.

In “King Daniel for the Day,” Daniel Tiger is curious about what it’s like to be king, and King Friday dubs Daniel King for the Day. Daniel discovers that the most important part of a king’s job is kindness towards his neighbors. The episode will air on PBS KIDS,, and via the PBS KIDS Video app.  Read the rest of this entry »

DHX Media Launches Wildbrain

DHX Media launched Wild Brain Family International Ltd. (WildBrain), a wholly owned subsidiary of DHX.

WildBrain operates a multi-platform kids network connecting content owners with advertisers on platforms such as YouTube and Dailymotion. WildBrain offers videos for kids ages 2 to 10 and generates approximately 4 billion minutes of watch time monthly.

WildBrain’s content includes Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9Story’s Daniel Tiger, Wild Kratts, and Arthur; DHX’s Caillou, Rosie and Jim and Brum; and videos featuring Play-Doh, Minecraft, Hachette.

Daniel Tiger’s Neighborhood Product Line Expands, Enters New Retailers

March31.DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains after its successful 2013 holiday season at Toys “R” Us stores nationwide and online at Jakks Pacific will expand the brand’s range of toys to categories such as books and costumes to major retailers. 

Kmart and Target will introduce a selection of licensed merchandise and Amazon will sell a range of goods. Barnes & Noble will launch a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Five book titles in different formats hit the shelves in January. Additional books will be released this summer and fall by popular demand. The books are based on episodes from the show. 

Disguise, an expanded range of toys from Jakks Pacific, will introduce costumes for the brand. University Games will offer puzzles and games such as the Colorform Deluxe Playset. In addition, Daniel Tiger Neighborhood products will be introduced to Canadian retailers for the first time.

More categories and licensees will be announced soon. The award-winning show airs daily on PBS Kids and has been a top-10 rated show since its launch in 2012. 

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