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Condé Nast Celebrates Vogue Anniversary With New Fragrance

CONdeNastCondé Nast partnered with Comme des Garçons for a limited-edition fragrance in celebration of Vogue’s 125th anniversary.

Vogue 125 is brand’s first fragrance and was inspired by its rich history, featuring top notes of an accord of instant film, a mainstay in fashion shoots, and acetyl furan, a synthetic essence that mimics the smell of tobacco, an aroma that used to permeate the Vogue offices and the couture salons where editors reviewed collections. Read the rest of this entry »

Condé Nast, T. Anthony Partner for Vogue Luggage and Travel Goods

CONdeNast

Condé Nast entered a licensing agreement with American luxury goods company, T. Anthony, for a luggage and travel goods collaboration with Vogue. The liVogue x T. Anthony line will offer a unique, limited-edition collection of selected T. Anthony signature styles in exclusive colorways.

The Vogue x T. Anthony collection is expected to launch in the fall at T. Anthony stores, TAnthony.com, and select retailers where T. Anthony is sold.

Condé Nast, Edge Consumer Brands Partner for Microwave and Home Refrigeration Products

CONdeNastCondé Nast entered a licensing agreement with Edge Consumer Brands to develop Epicurious-branded microwaves and home refrigeration products.

This partnership builds on Epicurious’ existing licensing program, which includes a full range of professional grade cookware, gadgets, utensils, and cutlery available at department and specialty stores, including JCPenney and Bed Bath & Beyond. The line is expected to launch in the spring.  

Condé Nast, Pixels Partner for Print-on-Demand Products

CONdeNastCondé Nast partnered with Pixels.com to transform more than 40,000 images from Vanity Fair, The New Yorker, Vogue, GQ, and more into wall art. Some images are also available as home décor, fashion accessories, and apparel.  Products are available to purchase through Pixels.comCondeNastStore.com, and NewYorkerStore.com.

Pixels designs, builds, and maintains a massive e-commerce storefront, which transforms magazine covers and editorial photos from Condé Nast’s brands into a variety of unique wall art and products. Pixels provides the technology to power the Condé Nast website, produces each product on-demand at one of its 14 production facilities, and then ships orders directly to Condé Nast buyers all over the world.

Condé Nast, Schumacher Partner for Fabric and Wallpaper Line

CONdeNastCondé Nast partnered with Schumacher for a fabric and wallpaper collection, which will be launched under the Vogue Living brand this August.

The collection will consist of approximately 50 products and will include designs inspired by Vogue archives. The line will be sold through interior designers and architects, online at fschumacher.com, and through Schumacher showrooms and designated Schumacher agents.

L’Amy America, Condé Nast Announce a Multi-Year License Agreement

LAMYAMERICAL’Amy America, part of International Luxury Group, entered into a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic frames for the Glamour brand under the name Glamour Editor’s Pick.

The new Glamour Editor’s Pick sunglass and ophthalmic collections will preview at Vision Expo West 2017, and will feature displays, lifestyle imagery, and bold product packaging.

COMMENTARY: Conde Nast is Taking Care of Business

by Kara Faulk, Editorial Assistant

The Condé Nast Licensing department is developing licensing partnerships for the company’s renowned brands. Allowing readers and fans of the Condé Nast collection of publications to experience the brands in new ways is a smart move, and they’re doing a fantastic job at it, if I do state my own personal opinion. Condé Nast‘s vision is evident in the collaborations, while the extensions are creating additional revenue streams for the company. As I began researching the company’s extensions, I realized just how deep my fandom for Conde Nast publication goes. Without intention, I somehow own at least one product from every collaborative line.

The Bon Appetit Collection, featuring cookware and small appliances, may be found on HSN. The collection includes glassware, cookware, bakeware, tableware, cutlery, coffee and tea pitchers and carafes, kitchen textiles, appliances, cooking and baking tools and accessories, and food storage products. HSN also features Bon Appetit cookbooks, Bon Appetit The Grilling Book and Bon Appetit Dessert Book. I love to bake and was given the dessert cookbook as a gift from a friend who mutually benefits from this purchase, as I have baked many sweet treats for parties using recipes from its pages. The book is a good mix between healthy and indulgent treats—something that you don’t often find.

Brides wedding collection of stationary and accessories is featured at Michaels. I love the Brides line at Michaels. The invitations are beautifully designed, and the instructions for doing them yourself are fool-proof. I have used them for the announcement of many bridal showers and even for a friend’s wedding invitations. They have always turned out perfect, and there is not a creative bone to be found in my body. DIY is seldom a term that I use, much less execute, but these saved me a lot of money as weddings and bridal events quickly become very expensive. No one can tell the difference in these invitations and those that were delivered from a professional printing company at a much higher price. Building on the success of the DIY wedding invitations and stationery program at Michaels, Brides and Gartner Studios are now developing a social expressions program. The line will include greeting cards, roll wrap, gift bags, and accessories, and is scheduled to launch in 2014 at major retailers nationwide.

The New Yorker’s title now covers more than just magazines. By exclusive arrangement with the magazine, Barnes & Noble has a collection of Nook covers bearing the name. The design for the pictured Nook cover reproduces one of the magazine’s classic covers, created by Charles E. Martin in 1969. This particular cover adorns my reading tablet. I love to read The New Yorker, and I feel doubly literary-minded using this cover on my pseudo-book. The images used for the covers are printed on durable cotton canvas, and a slide pocket features a woven New Yorker/NOOK logo patch. The covers are only available in styles used for the Nook HD tablet but come in a fairly large variety of covers to choose from.

WIRED magazine line of tech accessories are now sold at Target. Target Corporation and WIRED have created “WIRED Editors’ Picks for Target,” an assortment of consumer electronics and gadgets designed to simplify and enhance digital music streaming, photography, personal fitness, and more. Products chosen by WIRED editors include an Adonit stylus for tablets, NuForce earbuds, and an Olloclip camera lens for the iPhone 5. Target has also partnered with Neiman Marcus, Tory Burch, and Missoni, so this seems to be a smart move on WIRED’s part. I purchased the collection’s Fitbit Wireless Activity Tracker, and um… hello addiction! Knowing my activity level every day makes me want to forego the train and walk home after work. The device tracks steps, distance, and calories burned. It automatically syncs the user’s daily totals to his or her Fitbit account. Using the app, users can compare activity with that of their Fitbit friends. This method of friendly competition quickly brings out my competitive side; fitness gurus rejoice! Users can also set goals and track progress over time. The entire collection is available now at Target stores and at Target.com/wired.

SELF and fitness equipment manufacturer, CAP Barbell Inc., partnered on the magazine’s line of branded fitness products. Earlier this year, I attended a SELF magazine free workout in Central Park. The magazine hosted aerobic classes all weekend utilizing the magazine-branded equipment. Priced from $9.99 to $39.99, products include hand weights, fitness hoops, weighted balls, yoga mats, weighted vests, and jump ropes. The Drop Ten Diet, a book by editor in chief Lucy Danziger, is also a part of the line. The products have been tested and approved by SELF fitness editors and work in conjunction with many SELF workouts. Each piece of equipment will include QR codes linking consumers to online tips for proper use, as well as exercise routines designed by SELF specifically for that piece. Conde Nast is the first media company to join Fremantle Media’s list of third-party brands.

Other collaborations include Teen Vogue‘s juniors department fashion line, mstylelab, with Macy’s. The brand is continuing to develop new collaborations in markets for food, fitness apparel, social expression, stationary, and gift. I think it’s vital to the world of publications to start making these connections, to keep the brands alive by taking new avenues and adding them to the ones that your loyal readers know and love.

For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Licensing Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Licensing Show 6-16 News Roundup

Here’s a roundup of additional news that has come out of Licensing Show today. Keep up with announcements through our Twitter feed, @LicensingBook.

Ink Makes Its Mark at the Homey Awards

Brand licensing specialist Ink, formerly Kidz Entertainment/EEMC, is celebrating a triumph at the prestigious Homey Awards. The Homeys are special awards given annually by Fox Consumer Products to its partners for outstanding achievement. Ink, the leading brand licensing agency for the Nordics and Eastern Europe, has for the first time won the Fox Agent of the Year award. In recent years Ink has successfully launched licensing campaigns for such Fox classics as the wildly popular Ice Age and The Simpsons, along with mega-hit Avatar, into markets as diverse as Sweden, Denmark, Russia, Poland, and the Czech Republic. Fox Consumer Products has been rewarding its partners around the world with the Homey Award for outstanding achievements in movie promotion for more than 12 years. The award is given in three partner categories: retail, licensing, and advertising.

FremantleMedia Enterprises and Condé Nast Join Forces to Extend Brand Platforms

FremantleMedia Enterprises (FME) and Condé Nast today announced a partnership that grants FME North America licensing rights to well-known lifestyle brands Self, Golf Digest, and Epicurious. FME plans to explore opportunities to extend the established magazine and Internet brands into consumer products, and potentially to additional platforms including television.

Warner Bros. Consumer Products Enlists Alter Ego Designer for Jewelry Line

Warner Bros. Consumer Products (WBCP) announced Wednesday a partnership with Alter Ego designer Erika Walton for an affordable collection of women’s high-end jewelry featuring characters from Looney Tunes, Hanna-Barbera, and the DC Comics Super Heroes. The jewelry is designed using both vintage and new toy products to create this new whimsical line of accessories featuring the Warner Bros. characters. The Looney Tunes and DC Comics collections, which include necklaces and bracelets, are available now on the Alter Ego website and at high-end boutiques across the nation.

Paul Frank Collaborates with Robert August on Limited Edition Surfboards

Saban Brands announced today that Paul Frank, the iconic lifestyle brand, and Robert August, the legendary surfer and shaper, have partnered to create 30 limited edition surfboards. These two companies were able to take the best attributes of their industries and combine them to create something design-driven and collectible. Paul Frank’s character prints are applied graphically to Robert August’s surfboard shapes.

These limited edition surfboards cannot be bought. They will be made exclusively available for charitable fundraisers, silent auctions, and a summer promotion contest hosted by Paul Frank. Fans who visit any of the Paul Frank stores in the U.S.—including locations in New York, Las Vegas, San Francisco, and South Coast Plaza—can enter to win one of the unique surfboards. Online promotion will also happen on PaulFrank.com and the official Paul Frank Facebook page. The limited edition surfboards feature Julius and Skurvy scatter prints in various colors finished off with a co-branded lament. These 6-foot-6-inch surfboards are designed for surfers of all skill levels.

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