The Licensing Blog

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The Angry Birds Movie 2 Set for September 2019 Premiere

TheAngiryBirdsMovie2Columbia Pictures and Rovio Entertainment Ltd. will partner again for the new The Angry Birds Movie 2. Sony Pictures will distribute the sequel, which is planned to hit theaters on Sept. 20, 2019, coinciding with the 10th anniversary of the original Angry Birds game.

The Angry Birds Movie 2 will be directed by Thurop Van Orman (The Marvelous Misadventures of Flapjack, Adventure Time) and co-directed by John Rice (King of the Hill, Rick and Morty), who served as lead storyboard artist on The Angry Birds Movie and directed the popular Angry Birds Hatchlings shorts. Additionally, the film will be produced by John Cohen (Despicable Me, The Angry Birds Movie), and Peter Ackerman (The Americans, Ice Age) will write the screenplay. Read the rest of this entry »

Rocket Licensing to Represent RoboCop Brand in the UK

Feb10.RobocopRocket Licensing has launched the UK RoboCop licensing campaign for the Metro-Goldwyn-Mayer Pictures (MGM) and Columbia Pictures film. RoboCop characters, imagery, machines, and gadgets will be the inspiration for products with a target audience of boys 10+ and males from 18-35.

Rocket will license toys, games, apparel and accessories, collectibles, dress-up, interactive, publishing, posters, gifts, and novelty products. A strong promotional push is expected with a number of key retail partners throughout the theatrical and DVD/Blu-ray release phases. The RoboCop campaign will also include classic products such as posters aimed at fans of the original film.

The movie opens around the world throughout February. The movie will be in theatres in the UK on Feb. 7, with movie tie-in products that will appear in stores throughout Q1 of this year.

Ubisoft Motion Pictures to Release a Watch Dogs Film

Ubisoft has announced that its film and television division, Ubisoft Motion Pictures, is collaborating with Sony Pictures Entertainment and New Regency on a film based on Watch Dogs, Ubisoft’s open-world action-adventure video game. Ubisoft and Sony will also release the Watch Dogs gameplay that will be available for PlayStation 4 this holiday.

Watch Dogs centers on Aiden Pearce, a hacker inflicting his own brand of justice after a violent family tragedy. Using his skills, Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure. In the game, Pearce turns the entire city of Chicago into his ultimate weapon. The game received awards at E3 2012, including Best of Show from GamingExcellence and three awards (Biggest Surprise, Best New Franchise, and Best PC Game) from IGN. The game also won GameSpot’s People’s Choice Most Exciting Game of E3 2013.

Ubisoft Motion Pictures will oversee the project at Ubisoft, and at Columbia, Hannah Minghella and Sam Dickerman will oversee development while Alexandra Milchan and Andrew Calof will work on the film for New Regency.

USAopoly Set to Release Smurfs–Branded Monopoly

USAopoly is set to release Monopoly: The Smurfs Collector’s Edition, under a license from Hasbro, in conjunction with Sony Pictures Consumer Marketing and the cartoon studio of Lafig Belgium. The game celebrates more than 55 years of the Smurfs and comes as the Smurfs prepare to return to the big screen in The Smurfs 2, the sequel to Columbia Pictures/Sony Pictures Animation’s hybrid live-action, animated family comedy.

The game board includes 22 Smurf Village locations such as Clumsy’s Forest, Grouchy’s Mushroom House, and Brainy’s Library. Boardwalk and Park Place, the prime properties in classic Monopoly, are replaced by Papa Smurf’s Lab and Smurfette’s Flower Garden. The traditional “chance” and “community chest” cards are transformed into “potions” and “surprises” cards. Monopoly money is transformed into Smurfberries, and game tokens include Papa Smurf, Smurfette, Lazy, Brainy, Vanity, and Handy. The game is designed for players ages 8 and up and will be available on and at specialty retail stores across North America this month.

Hasbro to Bring Candy Land and Stretch Armstrong to the Big Screen

Columbia Pictures, Happy Madison, and Hasbro, Inc. are in final talks to develop Candy Land, a live-action movie based on the Hasbro board game, with Adam Sandler attached to star.

Relativity Media has partnered with Hasbro to develop and produce a live-action tent-pole film based on Stretch Armstrong, the action hero figure launched in the 1970s. Relativity will be the domestic distributor, and will release the film internationally through its network of foreign output partners. The film is targeted for an April 11, 2014, release date.

The Los Angeles Times reported this week that Hasbro’s deal with Universal Pictures has ended. Universal Pictures has no plans for any more movies based on Hasbro toys beyond the May release of Battleship. The deal with Hasbro, signed four years ago, included at least four films based on seven games and toys: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong.

C-Life Turns Blue with Smurfs Partnership

Apparel and T-shirt company C-Life Group announced the launch of their juniors division with a Smurfs’ partnership. The announcement comes in advance of Columbia Pictures’/Sony Pictures Animation’s The Smurfs, set for release August 3. Apparel will be available at Walmart May 1.

The Story

When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.

Pee-Wee Herman to Join The Smurfs

As reported on Yahoo! Movies, Paul Reubens, a.k.a. Pee-Wee Herman, is joining the cast of the upcoming live-action Smurfs movie from Sony/Columbia Pictures.

Reuben will play Jokey Smurf, who, incidentally, was my favorite Smurf. He was the one who used to give his friends presents that blew up when they opened them, then crack up about it. It was funny because I love mean-spirited humor, and because they fell for it again and again. There’s some sort of Pavlovian lesson to be learned here.

The Smurfs movie is due out sometime next year.

For a trip down memory lane, here’s the opening for the old Smurfs cartoon, followed by the opening for Pee-Wee’s Playhouse. Man, I’m really getting old.

—Jennifer Sinclair

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