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RedwoodVentures Expands Licensees for Smooshy Mushy Brand

RedwoodVentures_SmooshiesOLO Industries, in partnership with RedwoodVentures, introduced Smooshy Mushy licensees in North America and Europe. The brand is based on the collectible toy line that launched in the U.S. last year.

Evolution USA and Lisle Licensing, Smooshy Mushy’s exclusive licensing and brand management agents, released the first list of Smooshy Mushy licensed products to appear at retail in North America, the UK, and Europe. Licensees include The Bentex Group of Companies (H.I.S. International, Dreamwave, and Extreme Concepts) for apparel, T-shirts, swimwear, and outerwear; Handcraft Manufacturing Corp. for packaged and hanging underwear; Fast Forward for bags, backpacks, and lunch kits; Concept One for headwear and cold weather accessories; High Point Design for hosiery, tights, and slipper socks; Inkology for school supplies and stationary; Horizon Group for arts and crafts and activities; Spin Master and Cardinal Industries (worldwide rights) for games and puzzles; KIDdesigns Inc. for youth electronics; Franco Manufacturing for bedding, beach, bath, accessories, and room décor; Fiesta Concession Corp. for amusement plush and novelty; BLMP Network (worldwide rights) for online assortment of digital collectibles; Radz II for novelty candy and confections. Read the rest of this entry »

Moose Toys Appoints Bulldog Licensing to Represent Pikmi Pops

PIKMI POPS S2 LIFESTYLE PHOTOGRAPHY_LSMoose Toys appointed Bulldog Licensing to represent Pikmi Pops, the scented, collectible animal characters housed in different-sized lollipop-shaped vessels. The line features a range of surprises including, wristbands, key rings, messages and more. Series two is now available.

The Pikmi Pops brand is supported by a multimedia campaign across YouTube, social media, TV, magazines, and PR. Bulldog is currently in conversations for licensing deals across all key categories.

McFarlane Toys to Launch Call of Duty Collectible Figures

McFarlaneToys_CallofDutyMcFarlane Toys will introduce a line of collectible figures based on the Call of Duty video game franchise. The first wave of figures will include fully-articulated characters, including John “Soap” MacTavish and Simon “Ghost” Riley from Call of Duty: Modern Warfaretitles. Additional characters will be revealed at a later date. Read the rest of this entry »

Sakar Debuts L.O.L. Surprise! Youth Electronics at New York Toy Fair

SakarSakar partnered with MGA Entertainment Inc. for a collection of youth electronics inspired by the L.O.L. Surprise! collectibles brand.

The new range includes an assortment of Molded Kid-Safe headphones with graphics of the dolls and either a crown or a bow on the top of the headband; 3-piece Adventure Kits, which feature a telescope, flashlight, and binoculars; Molded Walkie Talkies; and a Disco Ball Karaoke set, which features a light-up disco ball and displays lyrics on a screen when connected to a TV. A microphone stand, sold separately, is also available to connect to phones. Read the rest of this entry »

Evolution USA, Lisle Licensing Named Global Licensing Agents for Smooshy Mushy

RedwoodVentures.SmooshyMushyOLO Industries LLC, in partnership with RedwoodVentures Ltd, named Evolution USA LLC and Lisle Licensing as global licensing agents for Smooshy Mushy.

Evolution USA LLC will launch the Smooshy Mushy brand licensing opportunities in North America and worldwide, excluding in the UK, Europe, the Middle East, and Africa (EMEA) and South Africa. Retail relationships will be expanded through representation in several categories, such as apparel, sleepwear, swimwear, accessories, soft home goods, and more. Read the rest of this entry »

WowWee to Launch Fingerlings Consumer Products Program

WowWee.Fingerlings3WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent. Read the rest of this entry »

Alpha Group Appointed Master Toy Partner for SpongeBob SquarePants

AlphaGroup_SpongeBobAlpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019.

In the coming months, Alpha Group will introduce a product program for the brand that will engage today’s kids and the millennials who grew up with the character.

Basic Fun! Launches CakePop Cuties Web Series and Toy Line

BasicFun_CakePopCutiesBasic Fun! debuted its new CakePop Cuties web series, which features animated shorts that take viewers inside the lives of the sweet, squishy friends. During the episodes, Unicone, Tortle, and their friends go on journeys to find Sweeties, sweet snacks that give them a sugar rush. Read the rest of this entry »

Disguise, MGA Entertainment to Launch L.O.L. Surprise! Costumes

july30.disguiseDisguise Inc. and MGA Entertainment entered a multi-year licensing agreement to design and manufacture children’s Halloween and dress-up costumes and accessories based on the L.O.L. Surprise! characters.

The line will feature tiaras, shoes, jewelry, wands, wigs, and bag sets. The deal encompasses North America, and the collection will launch next year. Read the rest of this entry »

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