The Licensing Blog

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King Features Partners for Digital Licensing

King Features Syndicate has partnered with Zynga, Scientific Gaming, and Dragonplay to bring its classic brands to digital platforms through social games, social media integrations, and other mobile apps.

Next year, Zoobe Messaging will debut animated 3-D Popeye avatars for mobile apps and messaging services. Fashion UK recently launched a Betty Boop-inspired dress-up game in the UK and the U.S., and Boluga will launch the Flash Gordon mobile game this fall in numerous markets and languages around the world. This summer, European Games Group launched Flash Gordon virtual goods, costumes, and accessories as in-game purchases in the Hero Zero MMO game, with offerings featuring The Phantom coming soon. In late 2015, Walkinglife Media will debut Popeye computer and mobile games in China.

In Japan, Dena has debuted virtual Betty Boop goods to be sold within its “mobage” social networking service. Web Marketing Japan will launch Popeye and Betty Boop smartphone decorations and smartphone application software for Facebook graphics, and Sammy Networks will launch Popeye and Olive Oyl mobile pachinko games. M-Up will utilize Betty Boop and Popeye for its delivery services for NTT DoCoMo customers, including vocal in-character inquiry responses, screen decorations, flash animation, and smartphone screen icons.

King Features has also partnered with Kuboo, a social networking site that brings safe and wholesome entertainment to kids, to create premium content for the site featuring Popeye and a new virtual world called Goon Island. Now in development, Goon Island will feature Popeye-themed games and virtual items such as clothing, furnishings, and decorations.

Lucky Brand Expands Ford Mustang Collaboration with Apparel


Lucky Brand will expand its collaboration with Ford Motor Company in celebration of Mustang’s 50th anniversary to include a new capsule collection of apparel for men and women. The new items will feature special touches, such as oil stains and rip-and-repair, to give the line the vintage look and feel of a working garage.

Featuring archival Ford, Mustang, and Cobra logos, the women’s collection will include four sleeveless tops, two T-shirts, and a pair of jeans. The men’s collection will feature seven T-shirts, a long-sleeve shirt, and a pair of jeans. The new collaboration is available at select retail stores and online at

Check out Bebe and 90210 Clothing Line Tonight!

Clothing company bebe and producers for the TV series 90210 have teamed for the bebe for 90210 clothing collection. Developed in collaboration between producers and wardrobe stylists along with bebe’s creative design team, the new collection includes styles worn on the series by actresses AnnaLynne McCord, Jessica Lowndes, and Jessica Stroup. The line, available in a variety of fabrics and colors, includes dresses, tops, and bottoms.

The line will debut tonight, January 31, on the episode “It’s Getting Hot In Here,”  and will roll out at retail on February 10.

J Lo and Hubby To Launch Lifestyle Brands

Kohl’s Department Stores and Music Entertainment Sports Holdings (MESH), a division of LF USA, will launch two lifestyle brands with Jennifer Lopez and Marc Anthony. Kohl’s will be the exclusive provider and marketer in the United States of all Jennifer Lopez and Marc Anthony apparel, accessories and other merchandise, which will be available in Kohl’s stores nationwide and beginning next fall.

The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes.

MESH, a division of LF USA and partnership between LF USA and Star Branding, will sub-license the Jennifer Lopez and Marc Anthony brands exclusively to Kohl’s under a long-term agreement.

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