The Licensing Blog

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Turner, The Maj Group to Open Cartoon Network Entertainment Park in Bali

Turner_Maj_CartoonNetworkBaliParkTurner Asia Pacific partnered with the Indonesian real-estate and hospitality investment company The Maj Group to develop an entertainment park in Bali. The family destination will have a Cartoon Network theme, and feature the island’s largest water park and an indoor entertainment center.

Slated to be fully-operational in 2020, the development will include water rides and surf and wave pools. The integrated project will be a key part of The MAJ Nusa Dua complex, a tourist destination in southern. Read the rest of this entry »

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Cartoon Network Expands Licensing Programs for Ben 10, We Bare Bears, Steven Universe

cartoon networkCartoon Network Enterprises will grow its portfolio of licensing programs for many of its popular brands. Products will be introduced from new and expanding licensing partners for Ben 10, We Bare Bears, Steven Universe ,and other Cartoon Network brands. The properties will be showcased at the Licensing Expo in Las Vegas this week.

Read the rest of this entry »

Turner Appoints New Country Manager For Philippines

TurnerAppointment_JiaSalindong-Du_HeadshotTurner Asia Pacific appointed Jia Salindong-Du as country manager in the Philippines. She will scale Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences, and expanding the brands’ fan-base.

Salindong-Du will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network. In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang, and Warner TV. Read the rest of this entry »

Cartoon Network, Cryptozoic Release Rick and Morty Tabletop Game

rick morty gameCryptozoic Entertainment and Cartoon Network Enterprises will release Rick and Morty: The Ricks Must Be Crazy Multiverse Game this month. In this tabletop game, two to four players take on the roles of Rick, Morty, Zeep, and Kyle. Based on the Rick and Morty episode “The Ricks Must Be Crazy,” gameplay takes place in four “’Verses” with unique attributes: the Rickverse, Microverse, Miniverse, and Teenyverse.

Rick and Morty: The Ricks Must Be Crazy will be available at retailers nationwide beginning May 30 and at Origins Game Fair from June 13 to 17 at the Greater Columbus Convention Center.

Cartoon Network to Host Branded Event in Southeast Asia

CartoonNetworkAnimateYourLife - LandscapeTurner’s Cartoon Network will host Cartoon Network Animate Your Life, a two-week branded event in Southeast Asia beginning May 26. The event will host 80,000 participants and feature workshops and leading interactive activities.

Co-presented by Cartoon Network Wave, the event will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff GirlsWe Bare BearsAdventure Time, and Ben 10. The festival will offer inflatable obstacle courses, carnival games, and creative workshops. Singapore’s art scene will also be represented through a partnership with Band of Doodlers and Animate Yourself.

Cartoon Network Appoints New Head of Licensing and Consumer Products in APAC Region

CartoonNetwork_VikramSharmaTurner Asia Pacific appointed Vikram Sharma as vice president of Cartoon Network Enterprises (CNE) for licensing and merchandising division in the Asia Pacific region. Sharma will be responsible for driving sales for branded toys, apparel, home entertainment, publishing, and lifestyle products, including live events and themed entertainment.

This will include franchises and IP under CNE’s management from the Cartoon Network portfolio of shows, as well as Adult Swim’s Rick and Morty. He’ll also be responsible for the management of Tuzki, the digital IP and emoticon of choice in China and beyond. In South Asia, Turner acts as a representative for Warner Bros. Consumer Products. Read the rest of this entry »

Cartoon Network Expands Rick And Morty Licensing Program

RickAndMorty_JournalCartoon Network Enterprises will expand its licensing program for the Adult Swim series Rick and Morty with new products across various categories, including home décor, accessories, and gifts and collectibles.

New Rick and Morty licensing partners and partnership expansions include Franco Manufacturing for home textiles and beach and bedding; Rabbit Tanaka for lamps, lighting, and wall décor; Trends International LLC for bookmarks, calendars, decals, posters, and writing instruments Bioworld Accessories for desktop collectibles and travel accessories; Calhoun for wall banners; The Northwest Co. for Cloud Pillow sets and accessories; and Insight Editions for journals and sketchbooks.

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

Cartoon Network Enterprises Expands Rick and Morty Licensing Program

29979_R&M_MysteryMini__Plush_PDQ_HOTTOPICCartoon Network Enterprises and its Adult Swim branch will introduce an expanded licensee program based on the Rick and Morty series at the North American International Toy Fair in New York City.

New licensing partners include Funko for collectibles, blind bags, and plush; KIDdesign for headphones, earphones, speakers, and electronic accessories; Kurt S. Adler for holiday ornaments; McFarlane Toys for brick-building toys; Monogram Direct for blind bags; Toy Factory for plush; and USAopoly for games, puzzles, and collectibles. Read the rest of this entry »

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