The Licensing Blog

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Sesame Workshop Names New Licensing Agents for UK, Eire, and Benelux


Sesame Workshop partnered with Bulldog Licensing for the UK and Eire and J&M Brands for the Benelux.

The agencies will oversee Sesame Street’s consumer products portfolio, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories. They will also manage collaboration partnerships for the brand’s 50th anniversary in 2019.


Zag Heroez Miraculous Ladybug Signs New Licensing Deals

MiraculousLadybugBulldog Licensing signed three new licensing agreements for Zag Heroez Miraculous-Tales of Ladybug & Cat Noir. The show airs in more than 120 countries, and a live-action feature film will be debut in 2020.

New partners include Smith and Brooks for T-shirts, leggings, dresses, and swimwear; William Lamb for bags and purses; and Rainbow for costume characters. These deals follow recent agreements with H&A for health and beauty products and Sambro for arts and crafts.


Moose Toys Appoints Bulldog Licensing to Represent Pikmi Pops

PIKMI POPS S2 LIFESTYLE PHOTOGRAPHY_LSMoose Toys appointed Bulldog Licensing to represent Pikmi Pops, the scented, collectible animal characters housed in different-sized lollipop-shaped vessels. The line features a range of surprises including, wristbands, key rings, messages and more. Series two is now available.

The Pikmi Pops brand is supported by a multimedia campaign across YouTube, social media, TV, magazines, and PR. Bulldog is currently in conversations for licensing deals across all key categories.

Shopkins Collectible Brand Ranks as Top Priority

ShopkinsBulldog Licensing revealed the Shopkins collectible brand is now a top three licensed brand across multiple categories.

 Shopkins is the No. 1 brand in both the stationery and lunchware and lighting categories, as well as No. 2 in baked goods, No. 3 in trading cards and stickers, and No. 3 in primary-age girls’ magazines.

Additionally, according to NPD figures, Shopkins is the No. 1 girls’ brand in the toy market, where it continues to grow. Shoppies Dolls is the No. 1 fashion doll in the market by value, while Happy Places—the Shopkins sub-brand—is bigger than any other non-Shopkins collectible on the market. Read the rest of this entry »

Shopkins Sales Reaches a Record High in the UK

shopkins_sg_ca_hero_group_7Bulldog Licensing revealed that in October the Shopkins collectible brand had its best week of sales. The brand released the Shopkins Series 6-Chef Club the same month, which pushed year-to-date sales to more than 5 million units. Retail sales for this year are expected to reach £120 million, which is double the figure from the previous year. Additionally, the Chef Club DVD from Universal is at No.4 on the kids’ charts. Read the rest of this entry »

Bulldog Secures New Partners for Miraculous: Tales of Ladybug & Cat Noir

bulldog-miraculousBulldog Licensing announced the first signings for superhero animation Miraculous: Tales of Ladybug & Cat Noir. Dreamtex, Aykroyds/TDP, and Whitehouse Leisure will all join pan-regional partners Topps and Stor in the brand’s licensing program.

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LIMA UK Names Rising Star Nominees

The International Licensing Industry Merchandisers’ Association (LIMA) announced the nominees for the 2016 UK Rising Stars Award. Now in its third year, the award is designed to recognize excellence among junior licensing industry professionals in the UK.  Nominees were named during the Young Professionals Network summer event, hosted by Cartoon Network Enterprises EMEA.

The 2016 finalists are:

·         Georgina Huckle, sales and marketing executive, Rainbow Productions

·         Eloise Jones, buyer – Girls Wear and Baby Wear, George @ ASDA

·         Julia O’Brien, licensing executive, Turner Broadcasting Systems

·         Sarah Patel, retail marketing executive, Nickelodeon

·         Sole Puerto, licensing manager, Bulldog Licensing

·         Talia Tester, licensing manager, Carte Blanche Greetings

The winner will be announced during the 2016 Licensing Awards, taking place in London on September 13.  All six nominees will receive a free ticket to the event.

Bulldog Signs Two Major Deals for Shopkins

Bulldog Licensing has signed on Blueprint and Danilo for Moose ToysShopkins brand.

Danilo will produce calendars, greetings cards (including print-on-demand), gift wrap, roll wrap, and gift bags, while Blueprint will produce an extensive stationery range that includes files, writing sets, pencils, art sets, scrapbooks, binders, and accessories.

Roy Lowe, MV, and Goliath Games Sign on for Shopkins

ShopkinsBulldog Licensing has signed deals with Roy Lowe and Sons, MV Sports & Leisure Ltd., and Goliath Games for its Shopkins brand.

Through the agreements, Roy Lowe will produce socks; MV will develop wheeled goods, including bikes and scooters; and Goliath Games will create boardgames to be sold in the U.S. and distributed in the UK by John Adams Leisure Ltd.

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Shopkins Adds New Licensees


Shopkins has secured three new partners for the brand, which is represented by Bulldog Licensing.

Character World will develop bedding, curtains, fleece blankets, hot water bottles, cushions, rugs, sleeping bags, inflatable chairs, towels, bean bags, canvas art, toddler beds, fitted sheets, and robes. RMS International will launch a stationery and craft range, including coloring books, sticker books, and puzzles. Master toy licensee Flair is supporting the brand with TV advertising and in-store activity.

Other licensees include NJ Screen Prints for apparel, Pedigree for annuals, DJ Murphy for magazines, Winning Moves for games, Pyramid for posters, and Whitehouse Leisure for amusement plush.

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