The Licensing Blog

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Former Disney Executive Jonathan Symington Launches The Lantic Group

Jonathan SymingtonJonathan Symington, former vice president and general manager of global entertainment licensing at Disney Consumer Products, launched The Lantic Group, a business consultancy specialized in building brands through product launches, licensing strategies, and international expansion.

Based in LA with a network in the UK, France, Sweden, and China, The Lanitc Group offers global solutions by converging the tech, entertainment, and consumer products sectors. The Lantic Group provides specific category expertise in fast-moving consumer goods (FMCG), technology, consumer electronics, toys, fashion, publishing, movie, and TV studio content promotion.  Read the rest of this entry »

Tulipop Appoints New Licensing Manager to Drive International Expansion Plans

Tulipop_BjorgA_HeadshotIcelandic character-based lifestyle brand Tulipop appointed Björg Arnardottir as its new licensing manager responsible for leading the growth of the brand’s licensing business during its expansion plans.

Arnardottir will manage Tulipop’s licensing program and its related activities including marketing, PR, and events.  She will work closely with the brand’s existing licensees and licensing agents to develop and coordinate Tulipop’s merchandise and marketing programs.  Read the rest of this entry »

Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

NBCUniversal Brand Development to Showcase Film and TV Properties at BLE

nbcubd-logoAt this year’s Brand Licensing Europe (BLE), NBCUniversal Brand Development will showcase properties from the company’s film and television creative partners including Universal Pictures, Illumination Entertainment, DreamWorks Animation, as well as NBCUniversal cable and television.

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Earthbound Brands to Grow Brand Licensing Presence for Honda

earthboundbrandEarthbound Brands partnered with American Honda Motor Co. Inc to help it expand its licensing strategy. The agency will build upon the existing licensing program for its Honda/Acura Automotive and Honda Powersports brands. Read the rest of this entry »

Licensing Japan 2016 Becomes Its Largest Show to Date

Licensing JapanThe sixth Licensing Japan was held at the Tokyo International Exhibition Center this summer and attracted exhibitors from 11 countries and regions. Compared to last year, the show was twice as large and the number of visitors was up 33 percent. Read the rest of this entry »

Beanstalk Enters Global Partnership with the Isaac Hayes Estate

IsaacHayesThe Isaac Hayes Estate has signed an exclusive representation agreement with Beanstalk. The late soul singer, songwriter, actor, producer, and voice artist will be represented under the agency’s Icon Representation division.

Beanstalk will represent the personality rights for use in advertising, media, and long-term brand associations.


Sanrio Inc., Hypo Hippo Partner for Hello Sanrio Digital Project


Sanrio Inc. and Hyper Hippo Games have partnered to develop a suite of lifestyle apps, themed to the new hello sanrio brand. The brand celebrates Sanrio’s core foundation of social communication. The world of Sanrio will be explored through Hello Kitty and multiple characters from Sanrio’s designs, including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama, and more.

Hello sanrio lifestyle apps will launch this summer and will offer an immersive social experience on mobile devices and computers. The new apps will give fans a place to connect, express themselves, and discover Sanrio in a new way. Fans can get an early glimpse of hello sanrio through its social media channels.

Ñañaritos Signs Vidorra Group as Exclusive Licensing Agency

Vidorra Group signed C-Mar Corp. to serve as exclusive global licensing agency for C-Mar’s Ñañaritos brand.

Ñañaritos is youth-oriented bilingual (English-Spanish) brand featuring stories, games, hand painted characters, and art and exhibited at Licensing Expo and Brand Licensing last year.

Ñañaritos is available to licensees in apparel, e-commerce, fashion accessories, jewelry, electronics accessories, plush, loungewear/sleepwear, hosiery, bedding, home décor, party goods, and dinnerware. Ñañaritos is also looking for a publishing agreement for its bilingual book series with the first book El Primer Ñañarito en la Tierra (The First Ñañarito on Earth) ready for print.

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