The Licensing Blog

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Cyanide & Happiness Appoints Brand Central to Lead Consumer Products Program

CyanideandHappinessCyanide & Happiness and its management company, Studio71, selected Brand Central LLC to bring the brand into the consumer products category.

Since its start in 2004, Cyanide & Happiness has grown into an internationally recognized brand, built through crowdfunding support. Since then, Cyanide & Happiness released three seasons of The Cyanide & Happiness Show, more than two hundred weekly webcomics on its YouTube channel, five books in more than five languages, and four card game expansions.


Mondelēz International Expands Licensing Programs for Oreo, Chips Ahoy!, Sour Patch Kids

Oreo_logoMondelēz International, owner of brands including Oreo, Chips Ahoy!, Ritz, Swedish Fish, and Sour Patch Kids, will launch products in categories including, apparel, accessories, electronics, housewares, and more.

Brand Central LLC represents the portfolio of brands for merchandise licensing and collaboration, and seeks partners for apparel, accessories, housewares, health and beauty, and more.



Brand Central Expands Tapatio Licensing Program

BrandLicensing_Tapatio_PopcornBrand Central LLC continues to expand the Tapatio hot sauce brand with new products, including New Castle Beverage for Micheladas Antojitos; United Exchange Corporation for ramen noodles; Scott’s Brother’s Dairy for sour cream and dips; King Oscar for canned sardines; StarKist for tuna; BIG’s for sunflower seed; Fasttrak for popcorn and duros; Trau & Loevner for fashion appare; Bentex for T-shirts; and NHS for grip tape; and skateboard Krux trucks. Read the rest of this entry »

Brand Central Named Exclusive Licensing Agency for Jake Paul and Team 10

Team10Digital influencer brands Jake Paul and Team 10 appointed global brand consumer products agency Brand Central LLC to bring their brand to retail.

Jake Paul and Team 10 are currently under one license, and licensees and retailers will develop full product collections. Team 10 consits of: Jake Paul, Erika Costell, Nick Crompton, Chance and Anthony, Tessa Brooks, Justin Roberts, Chad Tepper, Alex Lange, the Martinez twins, and Tristan Tales. The members of Team 10 have a combined more than 42 million followers across all social media platforms. Read the rest of this entry »

Cap’n Crunch Selects Brand Central as Licensing Agent

CapnCrunchCap’n Crunch selected the global brand consultancy Brand Central LLC to extend the brand into select merchandise and food categories. The brand will extend into categories including apparel, accessories, collectibles, and a range of consumables. App, The Brand Central LLC, Tween Team Inc. Partner for Back-to-School Line partnered with Brand Central LLC and Tween Team Inc. to develop a range of back-to-school products. The line will consist of notebooks, folders, binders, pencils, pencil cases, stickers, tattoos, DIY bracelets, locker accessories, and additional back-to-school gear. Products will ship this spring and will launch in stores this summer. Read the rest of this entry »

Guru Names Brand Central Licensing Agent for True and the Rainbow Kingdom

TrueAndTheRainbowKingdomGuru Studio appointed Brand Central LLC as its exclusive licensing agency to represent the new CGI-animated preschool series True and the Rainbow Kingdom. The Netflix Original series will debut this summer, with a second season set to air in the fall. The series will also make its Canadian premiere on TVO this summer. Brand Central will develop a licensing program based on the series. Read the rest of this entry »

Spin Master, Rube Goldberg Partner for New Line of STEM Sets

SpinMaster LogoSpin Master Corp. and Rube Goldberg Inc. partnered for a STEM (science, technology, engineering, and math) line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target.

Rube Goldberg activity sets let kids can design, build, and create unique inventions at home. The sets teach STEAM (science, technology, engineering, art, and math)-based principles, such as gravity, simple machines, physics, chain reactions, and more. The new line will include eight modular activity sets that can be collected and connected to each other in different ways. With each additional set, the end result gets bigger and more complex. This challenges kids to use essential STEM skills in order to complete the device.

The licensing partnership and retail program were brokered by Rube Goldberg’s exclusive licensing agency, Brand Central LLC.

Brand Central Announces Promotions

Jodi BogdanoffBrand Central LLC has promoted two of its key team members as the agency continues to grow.

Jodi Bogdanoff is now vice president of licensing, having formerly served as licensing director. In her new role, Bogdanoff will oversee many of the agency’s food and beverage consumer products programs, including clients such as Dr. Pepper Snapple Group, ABC’s The Chew, MasterChef, and Beekman 1802. Bogdanoff will also continue to head up Brand Central’s team on the east coast.

Nancy SanieoffNancy Sanieoff has been promoted to senior licensing manager, where she will help manufacturer clients develop new strategic platforms to drive growth and innovation through licensing and contract-manufacturing partnerships. Sanieoff currently manages manufacturing clients including Schreiber Foods, Jel Sert, Brand Castle, and U.S. Playing Cards.

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