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Bonkers Toys, pocket.watch Launch Ryan’s World Toy Line

BonkersToys_Pocket.Watch_RyansWorldBonkers Toys, in collaboration with pocket.watch, will launch the Ryan’s World toy line exclusively at Walmart this week. The toys will also be available at additional retailers nationwide, including Target and Amazon, this fall. Read the rest of this entry »

Pocket.watch Adds New Licensees

Pocket.watch_RyansToysReviewPocket.watch contracted five new licensing agreements that extend the reach of their YouTube creator partners, including Ryan ToysReview, EvanTubeHD, JillianTubeHD, and HobbyKidsTV. Licensees will launch new categories of consumer products that will be available at retail outlets online and offline beginning this year.

Pocket.watch partnered with Franco Manufacturing for home textiles; KidDesign for youth electronics; ORB for drawing toys, compounds, stickers, activity kits, and more; Brainstorm Products for RyanToysReview kites, fliders, and parachutes; Buffalo Games for games and puzzles; Taste for RyanToysReview bath products and JillianTubeHD cosmetics and beauty products. Read the rest of this entry »

Slither.io, Surreal Entertainment Partner for New Range

slither.ioSlither.io added Surreal Entertainment to its growing roster of licensees. Created by Lowtech Studios LLC, slither.io is a game app that had more than 160 million downloads and more than 28 billion plays last year.

Surreal Entertainment will manufacture and distribute beverage-ware, novelty items, and home goods. Other licensed partners include Party City, Bonkers Toys, Fifth Sun, Accessory Innovations, Franco Mfg, Just Toys Intl., Trends, Aquaris, and Everything Legwear, and Raw Thrills. Read the rest of this entry »

Bonkers Toys Nominated for LIMA Award for slither.io Line

Bonkers_slitherioThe Licensing Industry Merchandisers Association (LIMA) nominated Bonkers Toys and its licensed slither.io toy line as one of six 2018 nominees in the “Toys and Games for Ages 0-12” category.

Bonkers Toys saw potential for slither.io, a family-friendly game and app from independent developer Lowtech Studios, shortly after the game was released. Bonkers became the first licensee for the mobile game, and created a true-to-license line of products including blind bag collectibles, plush, backpack clips, spinners, squishies, and build-a-slither toys. The toys are available at major retailers such as Target, Walmart, Toys “R” Us, Five Below, and Party City, with millions of units sold to date. Read the rest of this entry »

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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Slither.io App Launches Build A Slither Update, Adds New Licensees

SlitherPlushBonkersToysSlither.io launched an app update that allows players to “Build a Slither.” The update features new skins, as well as the ability for players to design their own slither skin. Read the rest of this entry »

Slither.io Blind Bags Now Available at Major Retailers in the U.S.

Slither.io_Blind+BagsThe Slither.io bendable blind bag toys are now available at Target stores across the U.S. The blind bags will also debut at Toys “R” Us, Hot Topic, and other national and regional locations beginning next month. Based on slither.io, the Google Play app, the first assortment features 15 mystery Slithers, including rainbow, patriotic, and ultra-rare styles. Read the rest of this entry »

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