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Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia. Read the rest of this entry »

Activision Appoints Tinderbox as Licensing Representative in Europe

AActivision_CrashBandicootctivision appointed Tinderbox, the digital division of Beanstalk, as licensing representative in Europe for its video game properties Crash Bandicoot and Spyro.

Tinderbox will pursue licensing opportunities in Europe for the brand across multiple categories including collectibles, apparel, fashion accessories, novelty, consumer electronics, and home décor. Read the rest of this entry »

Tinderbox to Represent Licensing Programs for Call Of Duty in Europe

Tinerbox_CallOfDutyTinderbox, the digital division of leading global brand extension agency Beanstalk, was appointed by Activision to represent the licensing opportunities in Europe for Call of Duty.

Tinderbox will support the video game franchise and expand the European consumer products footprint. Tinderbox pursues opportunities in the lifestyle sector, including apparel, fashion accessories, gift and novelty, consumer electronics, and home décor. Read the rest of this entry »

Filippo Berio Olive Oil Selects Beanstalk as U.S. Strategic Licensing Partner

Beanstalk_FilippoBerioFilippo Berio appointed Beanstalk as its strategic licensing partner in the U.S. Celebrating its 150th anniversary this year, Beanstalk will help extend the olive oil brand’s Italian heritage and values into healthy food categories.

Beanstalk will aim to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, crackers, and specialty breads. Many Americans regard olive oil as an important part of a healthy diet, as it has been proven to lower the risk of heart disease, provide important vitamins and nutrients, and serve as an essential source of antioxidants.

Beanstalk to Represent Celia Cruz Estate

CeliaCruzThe Celia Cruz Estate signed an exclusive representation agreement for advertising licensing with Beanstalk. The partnership will extend the personality into advertising, long-term brand associations, and select product opportunities.

A native-born Cuban, Cruz was raised in working-class Havana and became a citizen of the U.S. after leaving Cuba. She went on to win four Latin GRAMMY Awards, four GRAMMY Awards, produced more than twenty Gold and Platinum albums, and received the National Medal of Arts.

 

 

Beanstalk Signs Bruce Lee Enterprises

beanstalk copyBruce Lee Enterprises signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency in New York. The partnership between Beanstalk and Bruce Lee Enterprises will extend the personality rights of the icon for use in advertising, long-term brand associations, and select product opportunities.

Among his achievements, Lee created a martial art called Jeet Kune Do that incorporates mind, body, and spirit that applied to all areas of his life and work. As an actor, Lee’s fame redefined the perception of Asian Americans. His legacy of self-expression, equality, and pioneering innovation continues to inspire people around the world.

Beanstalk Enters Global Partnership with the Isaac Hayes Estate

IsaacHayesThe Isaac Hayes Estate has signed an exclusive representation agreement with Beanstalk. The late soul singer, songwriter, actor, producer, and voice artist will be represented under the agency’s Icon Representation division.

Beanstalk will represent the personality rights for use in advertising, media, and long-term brand associations.

 


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