The Licensing Blog

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CPLG to Represent Yale University Across Europe

Yale_CPLGCPLG was appointed by Yale University to represent the university’s brand across Europe and Russia. Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut.

CPLG will develop a licensing program that targets adults, teens, and kids across apparel, accessories, bags, and stationery. Products will feature the Yale branding, including its logos and the university’s mascot, Handsome Dan the bulldog. Universal Music Spain signed as the first licensee and will offer a range of men’s apparel in Zara stores worldwide this month.

 

All American Licensing Signs with Smithsonian for Travel and Home Products

AllAmericanLicensingAll American Licensing (AAL) will represent Smithsonian for travel-related products under the Smithsonian Journeys brand, and for home-related products under the Smithsonian brand.

AAL will translate the Smithsonian Journeys experience into products for travelers in categories such as luggage, bags, travel accessories, optics, travel electronics, and more.

Additionally, All American Licensing will help Smithsonian build its home program with categories including indoor and outdoor furniture, throws, lighting, home textiles, décor and accessories, furniture care products, flooring, and more.

Lawless Entertainment Signs MyLocker for Geronimo Stilton Merchandise

LawlessEntertainmentLawless Entertainment signed MyLocker for Geronimo Stilton merchandise.

Customers will have the ability to select Geronimo Stilton art of their choice and place it on more than 500 products for men, women, and children, including apparel, blankets, mugs, bags, tablet, and laptop sleeves.

Lawless Entertainment Signs New Deals for Suzy’s Zoo

Lawless Entertainment has signed a deal with MyLocker to develop a webstore for consumers to personalize apparel and consumer products with Suzy’s Zoo art.

Customers will have the ability to select Suzy’s Zoo art of their choice, then place it on a variety of more than 500 products for men, women, and children, including apparel, blankets, mugs, bags, and tablet and laptop sleeves.

Lawless Entertainment also signed a distribution deal with Toon Goggles on behalf of Suzy’s Zoo.

Toon Goggles will feature ten episodes of the Suzy’s Zoo: A Day with Witzy series on its top family entertainment on-demand platform, which showcases animated and live action content via its app for smartphones, tablets, and smart TVs. The episodes will premiere on Toon Goggles this December.

Marvel Launches Daredevil, The Punisher, Jessica Jones, and Deadpool Merchandise for Adult Fans

Marvel began rolling out its merchandising and retail plans for popular anti-heroes and vigilantes Daredevil, The Punisher, Jessica Jones, and Deadpool.

Additional launches targeting teens and adults are planned for January, including apparel, collectibles, and action figures. Diamond Select, Funko, Sideshow, Kotobukiya, and NECA will launch collectibles, Hasbro will add Marvel Legends collector figures, and Hot Wheels will unveil collectible die-cast vehicles next fall.

Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo, and Bioworld will launch men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware. The merchandising programs will be rounded with collector plush, stationery, consumer electronics, novelties, and Marvel Comics editions that feature backstories of the superheroes.

Additionally, Hot Topic will launch an in-store and online Deadpool campaign in February. Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will provide in-store and online support. Amazon will expand on its toy and apparel offerings and CafePress will launch Jessica Jones-inspired merchandise for men and women.

The Powerpuff Girls Collection by Jeremy Scott Unveiled at Moschino Fashion Show

Cartoon Network and Moschino have announced a collaboration between The Powerpuff Girls and fashion designer Jeremy Scott. The partnership was a part of Moschino’s Spring 2016 collection, unveiled in Milan at an exclusive Moschino fashion show this Thursday.

The collection included all-over print leggings, a one-piece swimsuit, knitwear tops, a line of bags featuring the Powerpuff Girls’ iconic faces, and more. The full range of The Powerpuff Girls x Jeremy Scott collection, including knitted tops, skirts, dresses, scarves, swimwear, and accessories for women will will be in January at Moschino retail stores, department stores, boutiques, and at select online retailers worldwide.

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