The Licensing Blog

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New Worms Game Set For September Release

Merchandise specialist AT New Media, licensing agent on behalf of Team 17 for Worms merchandise, has announced that a new Worms game, Worms Revolution, is set for release this September on PC and consoles.

Worms Revolution will feature the 2-D Worms gameplay in a sumptuous 3-D environment, and will launch new features such as four different classes of Worm and dynamic water and physical objects that are designed to boost the gamplay experience.

The Worms licensing program currently features IGS (GameOn) for collectible plush and plush key rings, Gaya for Squeezies, Fashion UK for apparel, Bioworld for apparel and accessories, and GB Posters, while new lines set for launch this year include collectible resin figures and dioramas, as well as bags, mugs, and other accessories.

Chorion Pockets New Deal for Mr. Men and Little Miss

I’m not sure how Mr. Grumpy is going to spin this happy news. Little Miss Sunshine (pictured) appears to be taking it much better.

Chorion has appointed specialist licensing agency AT New Media, and specifically its Brands Division, as its global interactive consultant for Mr. Men and Little Miss brand.

AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide. Platforms will include PCs, games consoles, hand-held games and mobile phone devices.

This deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the Mr. Men and Little Miss brand.

Bettina Koeckler, SVP Licensing, EMEA at Chorion said: “Mr. Men and Little Miss continues to be a hit on television, the web and now on iPhone and we are thrilled to work with AT New Media to take the brand into the exciting world of gaming and interactive platforms to expand the fans’ opportunities to have fun with these beloved characters.”

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