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American Girl Live Announces Tour Dates

WebInspired by the American Girl characters and storylines, American Girl Live will debut in the U.S. this December.  The stage production is a musical featuring original songs and experiences.

American Girl Live is a collaboration between American Girl, a subsidiary of Mattel Inc., and Mills Entertainment. Tickets and VIP packages go on sale in select cities on May 18. Visit for more information.

American Girl Live Musical Tour to Debut This Fall

WebAmerican Girl, a subsidiary of Mattel Inc., partnered with Mills Entertainment to launch American Girl Live, a new musical production is inspired by the American Girl characters. The show will kick-off its nationwide tour this fall and merge character storylines with new original music.

Full tour dates and details will be announced in the coming weeks. For more information, visit

DK Set to Publish Series of Nonfiction Books with American Girl

americangirl_dkDK partnered with American Girl to create an exclusive collection of nonfiction books for children.

DK’s first licensed American Girl title The American Girl Ultimate Visual Guide, is a fully illustrated reference book tells the story of American Girl. The guide is filled with never-before-published anecdotes and information about how the dolls are created. Read the rest of this entry »

Scholastic and American Girl Seal Global Publishing Deal

Scholastic and American Girl entered a multi-year licensing agreement to launch an extensive publishing program based on the American Girl brand.

Under the agreement, Scholastic will publish print and digital books, and distribute simultaneously in the U.S., Canada, the UK, Australia, New Zealand, and Asia. This is the first time American Girl has licensed rights to publish books based on its characters.

The books will spawn kids ages 5 to 12 and include publishing for the Girl of the Year line, including each character’s novels, and new formats for current and previously-released Girl of the Year characters.

American Girl and Scholastic will also release a non-fiction chapter book series inspired by the BeForever line, a new original series in middle grade, chapter book, and reader categories, novelty formats such as treasury books and guided journals, and American Girl-branded yearbooks featuring activities and quizzes.


American Girl Partners with Williams-Sonoma

AmericanGirlAmerican Girl will partner with Williams-Sonoma, premier specialty U.S. retailer of cookware and home furnishings, for American Girl-branded baking sets, utensils, food mixes, and a cookbook. The line will be available this fall at Williams-Sonoma, American Girl stores, and online.

In addition, a series of culinary classes will start this month at Williams-Sonoma stores, and will continue through the end of the year.

Williams-Sonoma has also created a limited-edition American Girl spatula—which will be carried at both companies’ stores beginning in late June—as part of its No Kid Hungry fundraising campaign. The spatula will be available for $12.95 with 30 percent of the proceeds benefiting No Kid Hungry: a campaign that is dedicated to ending childhood hunger in the U.S.

LIMA’s Young Professional Networking Breakfast to Feature Mattel’s Jessi Dune

The International Licensing Industry Merchandiser’s Association (LIMA) will feature Mattel general manager and senior vice president, consumer products Jessi Dunne at its next Young Professional Networking Breakfast on November 18, from 8 to 10 a.m. The special event will take place at Mattel’s headquarters in El Segindo, Calif.

Dunne will share her professional experiences and licensing insight, as well as provide career advice for those who are beginning their careers in the business. Dunne oversees global licensing for Mattel’s portfolio of best-selling brands like Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, and Fisher-Price.

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