The Licensing Blog

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Air Bud Entertainment Launches Promotional Campaign for Pup Star: World Tour

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) will launch its largest promotional campaign to date for the third addition to the popular Pup Star live-action film franchise, Pup Star: World Tour 

Promotional partners include Extended Stay America hotels, VCA Animal Hospitals, Dogsters Ice Cream Style Treats for Dogs, Braum’s Kids Meals, and Old Mother Hubbard Natural Dog Treats. Read the rest of this entry »

Air Bud Entertainment, iQiYi Enter Multi-Film Licensing Agreement

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) entered into an exclusive licensing agreement with the Chinese online entertainment company, iQiYi.  The comprehensive deal incorporates all ABE-branded content, including films created with Disney—Air Bud and Disney Air Buddies—and the MVP franchise, and the four new movies from the Pup Star franchise that were produced for Netflix.   Read the rest of this entry »

DHX Media, Virgin TV Enter Distribution Deal for Portfolio of Kids’ Titles

DHXDHX Media entered a distribution deal with Virgin TV UK for streaming (SVOD) rights in the UK and Ireland, and linear rights for its Irish network, TV3 Ireland, for a total of 615 half-hours of content.

A total of 30 titles from DHX Media’s library have been licensed on a non-exclusive basis. The deal includes seasons 15 to 19 of Bob the Builder, as well as nine specials; seasons 6 to 9 of Fireman Sam and three specials; seasons 1 to 5 of In the Night Garden; seven Air Bud movies; and Cloudy with a Chance of Meatballs.


DHX Media, Air Bud Entertainment Strike Global Distribution Deal

Air Bud DHX Media signed a deal for global distribution rights to the Air Bud franchises with Air Bud Entertainment.

DHX Media will globally distribute 15 films across the franchise, which star a host of talking dogs and other animals. The deal includes the franchise’s new feature, Pup Star, which is available on Digital HD and will be available on Netflix in the US and other territories next month.


Fandango Family Screening Series to Host Russell Madness Film


Fandango and Air Bud Entertainment have partnered to release Russell Madness, a new movie from the creators of the Air Bud and Buddies franchise, as part of the Fandango Family Screening Series.

Russell Madness introduces Russell, a talking Jack Russell Terrier, who accidentally becomes a professional wrestling superstar, and is the first feature film from newly launched Air Bud Entertainment. The film will debut in theaters next February, and will be released on home entertainment later that spring.

Fandango Family Screening Series is a nationwide promotional program in top market theaters, offering families free advance movie screenings just by registering for seats.

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