The Licensing Blog

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Kids Preferred Introduces Pete the Cat Preschool Collection

PeteTheCatKids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.

The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.

The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.


Nelvana Adds Partners for its Animated Series Little Charmers

LittleCharmersNelvana extended its global consumer products program for its animated preschool series Little Charmers with ten new international partners. The new lines include puzzles from Ravensburger in France, Italy, Spain, Switzerland, and Benelux; board games from Educa Borras in France; story, activity, and puzzle books from Media Service Zawada in Poland;

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DK Set to Publish Series of Nonfiction Books with American Girl

americangirl_dkDK partnered with American Girl to create an exclusive collection of nonfiction books for children.

DK’s first licensed American Girl title The American Girl Ultimate Visual Guide, is a fully illustrated reference book tells the story of American Girl. The guide is filled with never-before-published anecdotes and information about how the dolls are created. Read the rest of this entry »

Sizzle Press to Release Sago Mini Book Series

SagoMini_Jinja'sSurpriseBonnier Publishing USA announced that in September its licensed property Sizzle Press will release original storybooks featuring characters from the Sago Mini apps for toddlers and preschoolers.

The board book Jinja’s Surprise! will be available in September and readers will be able to hide snacks, decorations, games, and more throughout the book. Read the rest of this entry »

MindWare Acquires Licensing Rights for The Rainbow Fish


MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

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