The Licensing Blog

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Mr. Bean Live-Action Series Launches on Hulu

British comedy icon Mr. Bean heads to Buckingham Palace to celeb

Mr. Bean’s live-action series has launched on Hulu. The brand celebrated its 25th anniversary last year with a range of product launches from licensees in North America.

The Mr. Bean Bendable, from NJ Croce; Mr. Bean Bobblehead, from Royal Bobbles, and T-shirts, towels, pillows, accessories, and homewares from Tevco, continue to sell across North America. S&A Partners released a collectible 25th Anniversary limited-edition coin.

MindWare Acquires Licensing Rights for The Rainbow Fish

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MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

Sega Signs More than 25 Licensees for Sonic the Hedgehog Franchise

Sega partners with more than 25 merchandising and promotional licensees for its Sonic the Hedgehog franchise this year, after the success of animated series Sega Boom.

With Sonic’s 25th anniversary this year, these partnerships in categories such as apparel, accessories, and novelties aim to bolster the classic Sonic the Hedgehog brand and Sonic Boom franchise.

The licensing program is lead by master toy partner Tomy. New partners include Komar Brands, Concept One Accessories, LoungeFly, Bentex Group Inc., Signorelli Inc., and Accutime Watch Corp.

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