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Sunny Days Entertainment, Haschel Holdings Ltd. Appoint Global Icons as Worldwide Licensing Agent for Cupcake Surprise

CupcakeSurpriseSunny Days Entertainment and Haschel Holdings Ltd. appointed Global Icons as the exclusive brand licensing agent for the Cupcake Surprise collectible doll line.

Global Icons will launch a cohesive licensing and merchandising program based on the two-in-one collection. The program will feature categories including apparel, accessories, plush, games, social expressions, back-to-school, interactive, food and beverage, home furnishings, publishing, and more. The new products will be released in the fall.

Cupcake Surprise is a series of 32 scented cupcakes that transform into princess dolls. Each princess comes with a unique outfit and scent, including, strawberry, vanilla, grape, chocolate, lemon, and peanut butter. The brand also features Cupcake Surprise Mini’s, which are available in 12 different styles and six different scents.

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Category: Character Licensing, Dolls, Kids Properties, Toys


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