Following the fourth quarter mass retail launch of SpacePOP, Genius Brands International Inc. announced a new partnership with Spirit Halloween for a direct-to-retail costume and accessories program this year.

Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at more than 1,000 retail locations across the U.S. and Canada beginning this August.  Spirit Halloween joins a roster of partners for SpacePOP products, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment.