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SPAM Brand Inks Apparel Deal

In a deal brokered by Firefly Brand Management, Bioworld will design an apparel and accessory line that taps into the nostalgic look and feel of SPAM Brand. SPAM Brand hit shelves in 1937 and has become an American pop culture icon. In World War II, SPAM shipped its products abroad to feed allied troops. Last year, SPAM Brand introduced its first spokes-character, Sir Can-A-Lot. Bioworld embraces this iconic brand and plans to share SPAM Brand’s story through lifestyle-driven products.

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Category: Apparel, Around the Industry, Brand Licensing, Design, Fashion Licensing, Food Licensing, Lifestyle, Retail, The Licensing Book

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