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Smiley Joins Selfridges’ New Retail App

image-22_16 copySelfridges partnered with Smiley to create a digital promotional campaign to launch the retailer’s shopping app. The app and its launch campaign will feature Smiley design direction called Nu icons, which is only available to upper tier licensees. As part of this partnership, Smiley will appear throughout the Selfridges campaign that will run through May and June. Titled “Get Happy,” the campaign will feature Smileys used in the app itself and on social media, flyers, and Selfridges signage across all stores in London, Birmingham, and Manchester. The app is available to download from iTunes, and includes content such as personalized style inspiration, insider events, and a simple shopping experience.

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