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Skechers to Launch Garfield Footwear Collection

BOBSfromSkechers_GarfieldCollectionSkechers USA Inc. will introduce a collection of Garfield footwear within the BOBS from Skechers division. The new line for women will include an assortment of BOBS from Skechers styles with designs that feature Garfield as well as his canine sidekick, Odie.

The Garfield collection will be initially available in select Skechers retail stores across the U.S. and Canada, and online at Availability will expand to third-party retail partners and worldwide for the back-to-school season. Products in the line will be designed, developed, and marketed through a multi-year licensing partnership between Skechers and Garfield licensing manager, Paws Inc.

Additionally, the BOBS for Dogs campaign partners with Best Friends Animal Society, and for each pair of specially packaged BOBS from Skechers sold in the U.S., twenty-five cents is donated to Best Friends to help save the lives of dogs and cats in America’s shelters. Skechers will donate at least $3 million dollars to Best Friends for the promotion, Best Friends’ biggest cause marketing partnership to date.

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Category: Fashion Licensing, Footwear

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