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Sesame Street Launches New Campaign to Promote Kindness

Sesame Street Everyday Heroes Badge

Sesame Street has announced a new initiative Sesame Street’s Everyday Heroes Club to continue its mission of helping kids grow smarter, stronger, and kinder. The project includes engaging online activities, hilarious Muppet videos, local events, and a social media campaign to share stories and to encourage kids and families that practicing kindness not only makes other people feel good, but also makes the doer feel good.

Kids and families can share their act of kindness on to earn a membership card, a club certificate, and special badges, including Manners, Respect, Giving, and Sharing.

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