The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Sesame Street Characters to Promote Fresh Fruit and Vegetable Consumption to Kids

Screen Shot 2013-10-31 at 11.57.24 AM

First Lady Michelle Obama announced that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making healthier choices easier for families to make.

The agreement allows PMA’s community of growers, suppliers, and retailers to take advantage of the Sesame Street brand’s strength and influence without a licensing fee, using characters such as Big Bird, Elmo, and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as next year.

Related Posts Plugin for WordPress, Blogger...

Category: Around the Industry

Tagged: , , , , , , ,

Leave a Reply

Monthly Archives