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Sesame Street Celebrates Elmo’s Birthday with #ELMOtivation Campaign

SesamteStreet_ELMOtivatoinSesame Street will celebrate Elmo’s birthday with the launch of the #ELMOtivation social media campaign. The campaign will encourage kids and adults to believe in themselves and will feature inspiration images and videos to share on social media. The #ELMOtivation campaign launched Feb. 1 with a video that features Elmo and Grover. Elmo’s official birthday is on Feb. 3.  

The yearlong movement will include words of wisdom from Sesame Street Muppets, including Elmo’s advice that states, “Don’t be scared to color outside the lines!” #ELMOtivation will be supported by a theme song and an accompanying music video, content from the upcoming season of Sesame Street, curated YouTube playlists featuring uplifting clips, and shareable social media content.

In the fall, #ELMOtivation will launch a dance video campaign, featuring Sesame Street characters and celebrities sharing their takes on Elmo’s famous Happy Dance. Celebrities that will participate in the campaign include, Jack Antonoff, Whoopi Goldberg, Tiffany Haddish, Keegan-Michael Key, Zoe Kravitz, Bill Nye, Patton Oswalt, Questlove, and Allison Williams.

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Category: Character Licensing, Digital Licensing, Entertainment, Kids Properties, Social Media, Television

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