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Sanrio Expands Licensing Portfolio with BoxLunch, Lolli Swim

Sanrio_HelloKitty 2Sanrio partnered with BoxLunch to debut products featuring designs from artist duo 64 Colors in apparel, accessories, and home goods categories. The line features Hello Kitty, Deery-Lou, My Melody, Kuromi, and Chococat.

The Sanrio x 64 Colors apparel and accessories assortment includes graphic T-shirts, jewelry, and a mini backpack and matching wallet. The collaboration also includes an assortment of home goods, such as drinkware, a kawaii vanilla-scented air freshener, character sticky tabs, and a milk box notepad.

Additionally, Sanrio partnered with Lolli Swim to create Hello Kitty ♥ Lolli Swim, a 23-piece swimwear collection featuring Lolli Swim signature silhouettes. The line will debut at the Cabana show in Miami from July 14 to 16 and will launch officially next spring.

Hello Kitty ♥ Lolli Swim will provide Hello Kitty giveaways in the booth throughout the duration of Cabana show, as well as sweet treats from the Hello Kitty Cafe.

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Category: Apparel, Entertainment, Fashion Licensing, Television

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