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Sakar Wheels Into Ride-On Category with Fisher-Price, MGA Entertainment

Sakar_Ride-OnsSakar entered the wheeled goods market with a new line of bikes, tricycles, scooters, skateboards, roller skates, wagons, helmets, and protective gear, both licensed and proprietary. The company will begin to launch its new lines at Walmart and other retailers this month.

Designed for preschoolers, the Fisher-Price collection will be the first line to launch at retail. Hero items include Fisher-Price Corn Popper Scooter, Rock-A-Stack Trike, and balance bikes.

Sakar will also introduce a line of skateboards aimed at the youth market, under license from skateboard star Tony Hawk. The range includes 31-inch street decks, cruisers, and longboards, all with the appropriate specs to ensure the best possible experience for young riders.

Additionally, the range will include a line of MGA Entertainment’s L.O.L. Surprise! helmets available at Walmart this summer. The CPSC-approved helmets come with an easy-fit snap closure and foam fit pads on the interior.


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Category: Character Licensing, Kids Properties, Seasonal, Toys

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