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Saban Brands Israel and DreamWorks Animation Partner for Licensing and Merchandising

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Saban Brands Israel (SBI) has been appointed as the consumer products licensing agent for DreamWorks Animation in Israel. The agreement comes as DreamWorks Animation continues to increase its brand presence both in Israel and with fans around the world. SBI represents upcoming DreamWorks Animation feature film and TV properties in the areas of merchandise, retail, and publishing. These properties include the theatrical release of How to Train Your Dragon 2 this Summer, the ongoing TV series Penguins of Madagascar, Kung Fu Panda: Legends of Awesomeness and Dragons: Riders of Berk, and DreamWorks Animation’s franchise properties of Shrek, Kung Fu Panda, Madagascar, How to Train Your Dragon, and Puss in Boots.

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