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Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK).

Major retailers across EMEA will feature Ninja Steel products in support of the launch. The Entertainer ran a comprehensive marketing campaign that included four Super Saturdays events where fans could take part in challenges inspired by the new toys, enter competitions, and enjoy exclusive discounts. Toys “R” Us also had front-of-store feature space and will showcase the new toy range throughout next summer. In France, Auchan and toy specialist JouéClub will host Power Rangers meet and greet events. In addition, JouéClub will have flagship window displays and will promote the events through radio advertisements.

Bandai launched a new Ninja Steel line of action figure and role-play toys.  New licensing partners include Sambro for backpacks and arts and crafts; IMC for R/C and electronic toys; and Tech 4 Kids for Mashems and Blastems.

Saban Brands recently renewed its long-standing partnerships with Rubies for dress-up, AFG Media for Morphsuits, and Smith and Brooks for apparel. Saban Brands launched a successful direct-to-retail (DTR) deal with Tesco, which featured a range of personalized gifting items including, stationery, drink bottles, phone cases, and more launch online that fans can customize with their name.

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Category: Action Figures, Character Licensing, Entertainment, Kids Properties, Movie Licensing, Television, Toys

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